Google Discover is a new opportunity to generate organic traffic for your website. This feature is only available on mobile devices and offers a feed of content based on users’ interests. Read on to understand how to include it in your content and SEO strategies.
Valentina Giraldo
Aug 5, 20 | 14 min read
how google discover works
Reading time: 12 minutes
If you’re planning your SEO strategies just to rank your site in search results, you may be missing out on a new space to explore.
Following its main objective, to provide people with the best experience , Google created a content source that, based on their interests, shows new pages to users without having to resort to the search engine.
This new feature is called Google Discover and offers great opportunities for those who want to get more results with Google.
And when we say more results, we mean that without any major optimizations, our blog got over 7K clicks in just one month, plus over 100K new impressions in 3 months.
We want you to be able to make the most of this tool
too, and that is why, in this article, we will tell you all the secrets about it so that you can use it in your SEO strategies.
Keep reading!
What is Google Discover?
Google Discover is a Google mobile feature that offers users content based on their interests, without necessarily having to perform a search.
Image discover1.gif
Google has always been reactive list of mauritius consumer email so far, right? The user types in a keyword and only then does the search engine offer links as an answer in the search results pages (SERPs).
This Google service remains the same. Only now the search engine wants to improve the user experience with an active and predictive attitude.
The goal is to anticipate search intent and suggest content that is highly likely to be liked by users.
To this end, Google created a feed called Google Discover, which serves as a hub for content of interest to users . It was launched in 2018, in line with the changes announced by the search engine for its next 20 years .
The content that appears in the feed is generally current
with posts from a few hours or days ago. But Google can also show older content that makes sense to the user.
Additionally, Discover content can also include videos , sports scores, weather, stock prices, music festival attractions, movie releases, and many more. For each piece of content, Google will choose the most appropriate format.
But how does Google know what your interests are and what content you would like to receive? Simply because Google knows everything you search for in its search engine!
All of these searches represent problems that have been present in your life and that Google understands are relevant to you.
But that’s not all, if you allow it , Google learn how to label your whatsapp chats can access a wealth of information about your interactions on the Internet.
Here’s what Google may use to personalize Google Discover content :
web and app activities, including Google search usage, Chrome history, activity on websites, apps, and devices that use Google services, audio and voice recordings, contact data for devices;
location history and settings, including places you’ve been, as well as your home and work locations.
With this information, the algorithms determine, in a completely personalized way, what content should appear in Google Discover for each user.
Google also understands that it doesn’t always be numbers get it right. Therefore, the app relies on user collaboration to create a more relevant content feed. To do this, there are several options to customize your feed.