Even though it is already an establish strategy in the market, there are still many people who wonder what Influencer Marketing is. In this article you will find all the information necessary to understand this practice that brings excellent results.
Luiza Perez
Oct 19, 20 | 10 min read
What is influencer marketing?
Reading time: 8 minutes
Influencer Marketing is a type of Digital Marketing , and in this post we will talk more about the essence and the proposal of its actions and not so much about its meaning itself, since influencers are already part of the daily life of those who are on the web, especially on social networks.
A survey conduct by the Miakix agency in 2019 shows that 17% of the companies interview invest more than half of their marketing budget in Influencer Marketing.
The trend is for this strategy to be us more and more
and, consequently, for the agents of diffusion — the influencers — to be more integrat into the environment. If you are wondering how they can be so important for brands, this post will clear up all your doubts!
Keep reading and find out more about Influencer Marketing!
What are influencers?
Influencers are people who can communicate with an audience, generate desires and actions in them, and influence their perceptions, opinions, and personal preferences .
This impact is possible because influencers list of lesotho consumer email are relevant people within specific segments, thanks to previous work or audience building processes.
For some time, these people have been learning how to interact with a specific group. In this way, influencers often have a relevant voice to indicate, recommend and request.
Who are those people?
For a long time, the idea of influencers was associat with celebrities, famous athletes, big movie stars, famous singers and top models. Today, however, this concept has been refin thanks to an important platform: the social network .
People who were unknown a few years ago have suddenly become huge stars and incrible influencers . It all depends on how they can become relevant and known in a specific social niche .
First of all, influencers are people who generate content . Many start with a minimal base and gradually gain followers through social mia.
The digital environment offers us the possibility of reaching millions of people if we know how to position ourselves and generate appropriate content for our audience. Therefore, new influencers are always emerging and we can see that they are normal people.
Among traditional celebrities and new influencers, as examples,
Mariana Atencio (@marianaatencio)
Journalists have also wisely harness the potential of digital mia to bring their perspective to many users.
This is the case of Mariana Atencio, a Venezuelan introducing the b2chat academy! who lives in the Unit States and shares relevant information about the international scene on her Twitter, where she has more than 66 thousand followers.
Cristiano Ronaldo (@cristiano)
The Portuguese, with an enviable individual and collective record, is one of the best footballers of all time and is always among the highest paid in the sport.
Part of her earnings come from advertising campaigns, and it’s no surprise, since she has more than 240 million followers on Instagram.
Lele Pons (@lelepons)
She is an example of an ordinary person who became famous, amassing over 10 million followers and becoming the most follow female star on Vine. She was mention by Times magazine in 2016 as one of the top 30 influencers.
Today she is also a successful Latin adb directory popadb directory singer and has an audience of 42 million users on Instagram.