Influencer marketing is a popular tool for brands to promote themselves today! but you have to know how to choose the ideal creator.
October 7! 2024
Influencer marketing has become one of the most widely used tools by companies when it comes to promoting their products. These public figures can be effective in consolidating the brand’s image! making it known and giving it a valuable boost.
In fact! it is estimated that 43% of Chileans follow a popular content creator and! in turn! 45% rely on these creators to make their purchasing decisions. These percentages show an evolution in the use of digital media in marketing! where influencers play a strategic role in attracting new customers.
However! each influencer conveys a different image and appeals to a list of guadeloupe consumer email particular audience. Discover the keys to choosing the right figure for your company.
What is influencer marketing ?
This is a digital marketing strategy in which brands collaborate with content creators for social networks! so that they can promote their products or services! in a personalized way! to an audience.
The great advantage of influencer marketing is that these creators maintain aleart news close relationships with their followers! who place their trust in their choices. To the extent that your brand is associated with one of these personalities! it benefits in different ways:
Choosing the ideal influencer
If you’re looking to achieve successful influencer marketing strategies ! you want to make sure what is a progressive web app (pwa) and why is it different from the rest? you’re finding the right person. By choosing an influencer who isn’t a good fit for your brand! you may send your message to the wrong audience or fail to get the visibility you need. Pay attention to the following factors:
1. Reach and engagement
For a content creator to be considered an influencer! they need a minimum number of followers. According to the most common classifications! a person with 1!000 followers or more is considered a “nano influencer!” and can reach more than 1!000!000 followers in the case of “mega influencers.”
However! too many followers do not guarantee high conversion rates. That is why! in addition to reach! it is important to consider the concept of engagement : this is the level of interaction that followers experience with the creator’s content. In this sense! an influencer who has a very high number of followers! but only a small percentage of them like or share their posts! can be a bad sign.