Inbound Marketing trends for 2021 build a broad, varied and surprising ecosystem that integrates the latest technologies, a focus on the user and the inspiring creative essence of Attraction Marketing. Read this post carefully so you can learn about them in depth!
Juan Andres Corrales
Dec 7, 20 | 10 min read
main trends in inbound marketing
Reading time: 8 minutes
Inbound Marketing is becoming more and more common every year, as it has expanded so quickly that millions of companies and marketing teams around the world now value it as a fundamental practice that must be present no matter what, leaving aside the perception that it is a “fashion” or temporary opposite of contemporary marketing.
However, the fact that it is now part of the “jet-set”
of strategies and is widely known does not mean that it is monotonous and predictable. On the contrary!
Since the marketing genius and “guru” Seth Godin laid down many of its pillars in the 1999 book ” Permission Marketing “, innovation, change and evolution have not stopped , and an example of this are the Inbound Marketing trends for the year 2021!
A broad set of modern, systematic, automated, ingenious and intelligent practices, focused on the user and their experience, are on the table today and madagascar email list 150000 contact leads mark what Attraction Marketing will be in the immediate future.
Would you like to know about these trends? Then, read until the end and take note!
1. Artificial Intelligence
AI is an ally to optimize the content experience , since it is a source of automation and collection of data of interest .
Through this technology we can obtain so much information about the user to the point of having in our hands widgets with specific content proposals with high conversion and engagement probability rates , due to their alignment with the intention of the people and their characteristics.
This makes it a powerful weapon for both content personalization and Lead Generation , as it enhances the power of attraction and
communication with the audienc
2. Interactive content
Over time, interactive content has become the goose that lays the golden eggs of Digital Marketing , consolidating itself as one of the best trends in Inbound Marketing.
Interactive videos , questionnaires, dynamic ebooks , white papers, lookbooks, resource libraries… Interactive Content has a wide range of possibilities and resources , which allow you to obtain benefits such as:
An interesting example of interactive content that we ourselves here at Rock produced is the ROI calculator , which is simple but useful for the user and helps us establish more direct communication with our audience:
Download our complete guide on interactive content
to understand in detail how this modern marketing modality can help you attract more customers in a natural and agile way:
3. Personalization of content
Today’s user is eager for close and memorable 12+1 tips to boost lead generation experiences that organically encourage them to make a purchase or interact with a certain commercial offer.
We are talking about Inbound Marketing trends for 2021, so it is important that we understand that forced attraction, through exaggerations, misleading offers and very “embellished” but generic messages, are practices of the past.
Personalized content has arrived to truly put the user at the center, since it is the content that targets the specific characteristics, needs and preferences of the person from the moment it is planned until the time comes to choose channels to distribute it.
It works hand in hand with Artificial Intelligence bgb directory and resources that allow for a broad user database, which is used to “draw” a precise profile that is the basis for each material.