Two of the main trends in digital marketing are, without a doubt, SEO and Inbound Marketing . It would be redundant to explain what SEO is , because there are very few people who are still unfamiliar with this discipline, but there are not many who know the potential of combining SEO and Inbound Marketing in a single strategy.
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The importance of visits in Inbound Marketing
The primary objective of Inbound Marketing is to obtain leads, that is, to convert anonymous visitors into people with “first and last names” or, at least, into an email address that we can contact.
inbound marketing
However, without traffic it is difficult for you to convert because there will be nothing to convert . You could say that visits are the pillar of the house and if they stop coming, no matter how high your conversion rate is or how excellent your subsequent loyalty program is, it will end 9 mistakes to avoid in your virtual meetings up collapsing. It would be similar to having an excellent store where everyone would buy, but located in a place where no one passes by. If no one sees you, no one can “buy” from you.
SEO, the traffic generator par excellence
The largest source of web traffic worldwide is undoubtedly Google. Therefore, if we want traffic, we agent email list will have to try to climb positions and position ourselves at the top, otherwise we will be throwing away a vital source of traffic.
In addition, the average Internet user understands that a result on the first page of Google is a quality result . Therefore, having your page appear there will be a kind of initial validation that will make that person have a positive first impression, which we will then have to confirm with the content of our own website.
Perhaps the only drawback to this type of traffic is that it is the least loyal, so to speak. Many of the people who enter your page through a Google result tend to leave once they have read what they were looking for, but that is where you should work on a good lead capture strategy to ensure that this does not happen.