No one really knows what in-person events will look like after the pandemic, but we all know that normal is neither close nor easy. Health safety regulations are constantly changing and the effectiveness of vaccines against new variants of the virus and their effects make it difficult to see this future. Even when in-person events resume it is likely that for a long time, most of our clients will not want or be able to physically participate in events.
1. Strict hygiene measures
Just as owners of exhibition venues and event locations are clear that they must be scrupulous with their hygiene standards and strictly comply with the regulations in force at any given time, any marketing professional considering organizing an in-person event must also be strict in conveying maximum safety to attendees.Event organisers will need to think about how to carry out all activities safely. For example, things as simple as the usual use of a single microphone passed between attendees during a question and answer session.
We must ensure that the facilities or spaces laos whatsapp number data we choose to host our event are as clean and safe as possible. At first, everyone will tell us that they are fully committed to complying with all the measures, but we should still ask about details such as the number of people and frequency of cleaning, what they clean, etc. to see if they forget any important aspects.
2. The necessary social distancing
Most event attendees will demand that the activities offered have been designed to be carried out in absolute safety. When planning our event we must consider everything in conjunction with the venue or space to ensure that their expectations are met in every way.
Not only should we communicate that social b2b lead generation today: trends to consider distancing will be respected at our event, but we should also be explicit and explain our plan to regulate the flow of attendees and participants.
In areas where we expect more people to gather (corridors, rest areas, toilets, etc.) we should use more control personnel and clear signage. In areas where there is usually congestion, such as in front of registration counters, we can use self-service registration systems that minimize queues and contact between people. As in retail stores, we can use signage and create one-way circuits.
3. What do we do with the catering?
Obviously, offering food and drink in buffet format is no longer possible, and is not expected to be so in the short or medium term. We should also avoid ej leads as far as possible, having attendees queue to be served.
4. Promote contactless technologies
The covid-19 crisis has acted as a catalyst. That has accelerated. The development and implementation of technologies. That help event organizers provide touchscreens. Event apps, temperature sensors and facial recognition. To name just a few.
Some of our event attendees will go to great lengths to minimize what they have to touch. Likewise, they’d rather use an app on their phone than receive a printed program, brochure, or catalog.
5. Reduction in the number of participants
Even if all safety restrictions on travel movement and attendance. Some people who have already become accustomed to and feel comfortable with virtual events will not want to travel.
That said, a reduction in the number of people attending in person can also be a positive change. Having fewer participants at your physical event. Does not mean a smaller audience. If alongside the event you offer the possibility of participating remotely.
6. Outstanding content
Our event content needs to be even more. Engaging and valuable than it was before covid-19 for all. The reasons mentioned above. But basically because, people are likely to make different choices than they did before.