Do people still use Facebook ? Is BeReal If you are looking the next big thing? And is TikTok still just for Gen Z?
The survey was conducted among 600+ adults in the US on the social networking platforms they use during the time period May 2022 and again If you are looking in January 2023 to see which apps are increasing and which are decreasing. Here’s what we found: (source hubspot)
Social media usage in 2022 compared to 2023
Although 84% of adults in the US use social job function email list media , which ones are showing the greatest growth?
Here are some quick facts about the top platforms used by American consumers in 2023, keeping in mind that this list may be different in other countries. Facebook (69%), YouTube (57%), Instagram (45%), TikTok (33%), and Twitter (30%) are the most popular social networking apps.
BeReal (313%), Twitch (29%), LinkedIn (20%) and TikTok (16%) saw the biggest increases since last May.
Reddit (-11%), Pinterest (-9%) and YouTube (-4%) are the only platforms that saw a decrease in usage. While Facebook is the most popular social media platform for people over 25, Instagram, TikTok and YouTube are the most popula how to increase your visibility and salesr among those aged 18-24.
With that, let’s take a deeper look at the fastest growing social media platforms .
The fastest growing social media platforms
1. BeReal
BeReal saw a 313% increase in usage from consumers we surveyed, likely fueled by the advertising campaign. But as we wonder with all emerging social media platforms . Will it last ?
The new platform . Which gives users a chance to post a photo of themselves wherever they are without a filter during a few moments set by the app each day . Went from around 0.7% of the population using it to 2.8% . M,arking the largest increase of the social platforms we analyzed.
But . The real story is how it took off with Gen Z. Usage by this age group alone grew from 1% to 13% (a whopping 1,200% increase). BeReal benefits from being the newest social platform we asked about in these surveys, so it had the most room to grow.
On the other han . With other competitors trying to copy its platform, it risks becoming another trendy social networking platform that will be forgotten or lost.
Due to BeReal’s format, it may also not be the mobile list most welcoming channel or community for brands, as people join to see the “real” versions of their friends and aim to use the platform to foster authenticity and human connection.