A key tool when it comes to optimizing business processes is marketing automation; that is, promotional and follow-up actions . Therefore, it is important to cover the ne to streamline the work of the marketing and sales teams. Below, we compare two of the most us platforms in the region so that you know the differential aspects of each one: Hubspot vs RD Station.
Marketing automation involves setting up and planning the entire process of converting a lead into a customer from “attraction” to closing the sale.
Why Marketing Automation is Important
The term “automation” refers to certain actions and notifications that are carri out automatically with the help of software.
Its importance lies in the fact that once potential customers enter the circuit, they can move forward along a pre-formulat list of south sudan consumer email path. In this way, the marketing department saves time and can concentrate its efforts on attracting more potential customers to the company.
At the same time, automating marketing processes favors the design of more personaliz campaigns that, logically, are more effective.
How marketing automation works
This leads to an increase in the volume of leads and online sales with a lower investment cost. It is also a way to optimize sales and advertising work, since both are organically unifi in a digital system.
To gain audience 15 b2b marketing tools for better processes & positive business results awareness and plan marketing automation, you must Hubspot vs RD first create a sales funnel . This is a series of proposals that promote actions according to how you want the customer to travel the path to the sale.
The invert pyramid esperanto leads represents the steps of “filtering” leads until the sale is clos, starting with specific promotional campaigns for each stage. For example: offering valuable content that can be found on search engines, follow by trial days of a service and then, offering a plan at a promotional price.