Email marketing has become a key tool in the world of digital marketing ! as it allows you to reach a large number . How to make a of potential customers! as well as activate and retain your current customers! so that they continue to prefer you. Discovering how to create a good mailing can be the key to making your brand list of guam consumer email visible and staying among the consumer’s options.
Despite the emergence of new channels! this medium is still preferred for various campaigns. In fact! last year 2023! an average of 347.3 billion emails were sent per day ! which implies an increase of 4.2% compared to the previous year.
It is important to consider that! although the opening rates (percentage of users who open the email) can never be too high! mailing is an efficient tool due to the huge number of people it allows you to contact! at a very low price. Thanks to this volume! a rate of over 20% is already considered a good index.
To stand out from the competition! maintain good opening rates aleart news attract the interest of your audience! it is essential to keep certain key points in mind.
6 tips for making successful mailing campaigns
To achieve excellent results in your email marketing strategy ! it is essential the power of chatgpt: how it’s revolutionizing the to implement some measures that maximize the effectiveness of your emails! such as:
1. Segment the audience well
The first step to effective mailing is to make sure your emails reach your target audience. To do this! the first step will be to rigorously segment your audience! following criteria such as:
Geographic: country! region! urbanization! etc.
Demographics: age! income! gender! etc.
Psychographics: social class! lifestyle! etc.
Behavior: time of use! level of use! willingness to pay! etc.
This way! you will be able to personalize the content of the email. Based on the segmentation variables! you should create a certain number of email lists. When you want to send email! you will have to consider different versions depending on the characteristics of each list.
2. Create eye-catching and personalized subjects
Email subject lines can make the difference between success and failure! serving as a Trojan horse to spark a lead’s curiosity. A simple and effective subject line can completely change your email open rate.