How does it work? B2B Lead Generation on Instagram
B2B Lead Generation on Instagram
In its childhood days, Instagram, like many other social networks, was there to have fun. However, the turning point came in 2015, when Instagram Ads appeared on the scene and attracted the undivided attention of the business community.
In the B2C sector, countless sellers successfully use their channels for marketing purposes and lead
generation on Instagram. What are the chances for B2B?
We will answer this question and inspire you to try costa rica phone resource out some strategies for your own B2B business.
Why B2B Leads on Instagram?
When Instagram introduced Ads in 2015, the platform suddenly evolved into a place for dynamic relationships between brands and potential customers.
Promotions and lead generation took center stage for the B2B sector.
B2Bs face different challenges than B2Cs do. B2Bs frequently offer specific products that are tailored to niche markets and minor target groups. Any emotions? Nope.
Reasons why Instagram is suitable for B2B lead generation:
Instagram offers companies an opportunity email marketing campaign: 13 hot insider tips to communicate with potential customerson an emotional level.
Instagram provides the infrastructure for good marketing: photos, videos, slideshows, Instagram LIVE, stories and more.
Over time, Millenials are becoming decision-makers, and they love Instagram. This study by Millward Brown Digital and Google says 89% of B2B decision-makers research online and choose products.
Hashtags. Today, it is no longer Twitter that lives on Hashtags, but Instagram. Used correctly, they make sure that users find companies.
“Swipe Up”. Instagram has added a feature business to consumer database to its stories allowing viewers to swipe up to a link defined by you. Read more about it below.
The engagement on Instagram is very high.
Success: Instagram Marketing for B2B Companies Pays Off
There is a reason why large B2B companies are on the spot on Instagram.
With their visual language, companies build and convey their brand character via Instagram.
Siemens has shown that Instagram advertising can be successful in the B2B sector. With only 565 contributions, the German technology group has 142,000 subscribers today.
When we first checked in 2018, it had 246 posts and 43,700 subscribers.
Just one week ago, Siemens succeeded with this video getting over 11,053 views:
Instagram-B2B-Leads
Pay particular attention to the description Siemens is using. They use a few specific hashtags, “@” and emojis.
In general, Siemens relies on professional images rather than smartphone snapshots, as IBM does:
Instagram-Leads-Generieren
You like it, but you don’t know where to start?
Try out different things and see what content creates interaction best. In the first place, the most important thing is to get followers.
At a later stage, you will have ample time to separate the wheat from the chaff. Your first aim is traffic. In the end, it doesn’t help to laboriously generate content that no one is looking at.
Step-by-Step: How B2B Companies Generate Leads on Instagram
Post Daily
Boost Image Production
Plan Your Posts
In the B2B space, the following areas have proven successful on Instagram:
User-generated content
Insights into the corporate culture
Customer experiences
“Behind the scenes” content
Instagram is a platform that lives on influencers. It is, therefore, a good idea as well as an exciting business opportunity to work with such influencers to increase brand awareness.
Post Daily
Instagram is living in a world of images and videos. If you want to stick in the minds of potential decision-makers, you need to post different things several times a day.
You should publish a regular Instagram post at least once a day. For example, professional-looking, high-quality images that still appear as if they were shot randomly.
The content of these posts should be specific, relevant and contain up to 10 related hashtags. You can also embed emojis – have a closer look at the Siemens description.
Add hashtags to your caption or in the first comment.
Boost Image Production
Are you free taking pretty pictures all the time? Probably not.
Therefore, schedule some time for taking high-quality photos. A decent smartphone is suitable, as IBM has demonstrated. Allow yourself two hours once a week – during a time of day when you have plenty of daylight at your disposal.
Plan Your Posts
Fortunately, you can now use tools to create your posts in advance. Buffer, Hootsuite and others are available for this purpose. There you can manage the posts and keep them up to date. They will be published without your intervention. It wasn’t always like that.
With this pre-planning approach, you always have posts in the queue, but can still react spontaneously whenever something newsworthy happens.
Create a posting schedule containing four parts.
As a B2B entrepreneur aiming for lead generation on Instagram, you should consider all four parts. If you do so, you are using Instagram as your lead generation tool.