SMEs have great opportunities to grow in a balanc way by adapting their operations to the online environment, generating new clients and saving costs.
Juan Andres Corrales
Jul 13, 20 | 10 min read
Keys to the digitalization of SMEs
Reading time: 9 minutes
Some say it start in the 1990s, while others say it emerg almost at the same time as the new millennium. The truth is that, regardless of when it began, the digital transformation continues at full spe and this has different repercussions, including the ne to achieve the digitalization of SMEs.
Yes, it is a necessity and not a luxury or an add strategic value. Although it may seem harsh, it must be said clearly: a small or mium-siz company that does not take this step will hardly be competitive and will stand the test of time.
Only through digitalization can a business aspire
to a privileg position in today’s markets and grow with scalability and sustainability, that is, meeting all its demands and without losing those qualities that add value and differentiate it.
In fact, digitizing a business is key to resisting situations and times of crisis, and this has become evident in recent times.
Unfortunately, Covid-19 has list of st. pierre and miquelon consumer email generat a massive closure of businesses in Latin America. The Economic Commission for Latin America (ECLAC) estimates that up to 2.7 million formal companies in the region —of which more than 98% will be SMEs— could end their operations as a result of the economic standstill caus by the pandemic.
This is due, in part, to the fact that many companies do not have a strong digital presence or the necessary structure to operate virtually , in order to withstand confinement measures and the decrease in consumption and maintain constant interaction with their clients and prospects.
So, given this reality, we consider it appropriate to offer you a concrete guide on how to digitalize your SME.
In the following lines we will explain what challenges you will face in doing so, where you should start and, in general, what are the keys to successfully taking this step.
Attention!
What are the challenges for digitalization of SMEs
However, in the Latin American giant, these types
of organizations tend to last very little, and an example of this is that almost 80% of the SMEs creat in 2017 were not even able to maintain their operations until 2019.
Often, this difficulty in enduring what is a progressive web app (pwa) and why is it different from the rest? over time is due to resistance to change, something that does not usually occur in large corporations, which are accustom to staying at the forefront and constantly innovating .
Precisely, resistance to change and a new form of operation and interaction with users is one of the challenges that must be overcome to achieve the digitalization of SMEs .
2. Budget limitation
This is one of the challenges that, so to speak, you will have to face.
Although SMEs tend to have a limit budget for marketing and modernization, the truth is that there are currently different practices that allow these aspects to be develop without a high investment.
So, we can say that the limit budget is a bw lists limitation, which you can overcome with intelligent management of resources.