The most powerful and innovative Online Marketing direct marketing strategies aim to provoke a reaction in the target audience thanks to content delivered directly to the consumer, either physically or through email marketing.
A very striking graphic design (email), a product that is not expected to be surprising (direct mail) or a call that touches the listener’s sensitive fiber (telemarketing) can provoke a response in the form of a call to action on the content.
As we have already explained
Content what direct marketing is and its benefits , today I am going to show you 3 great examples of direct marketing .
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3-great-examples-of-direct-marketing
3 examples of Direct Marketing
Alcoholics Anonymous in Brazil – Chatbot Anonymous Friend
We have before us an example of direct marketing that deserves great respect and admiration. We often think that marketing or advertising only serve to sell, but their true objective is to spread information, content or services for a better understanding of the user.
Taking this true spirit of learn how to label your whatsapp chats dissemination, Alcoholics Anonymous of Brazil, together with the help of Facebook, decided to create a tool to help Brazilian youth between 13 and 15 years old who were falling into alcohol consumption.
Thus arose the idea of a Facebook bz lists chatbot called Anonymous Friend , capable of having an intelligent conversation with young users concerned about this issue and who wanted to better understand the harmful effects of this drink and/or needed help.