Do you want to set up Google Analytics 4 on your WordPress site?
In this definitive guide, we’re going to detail everything you need to know about Google Analytics 4.
We’ve made it as simple as possible and cut out all the fluff so you can learn about GA4, get it set up on your site, and start tracking right away. Here’s what we’ll cover:
- What is Google Analytics 4?
- How to configure Google Analytics 4?
- Google Analytics 4 vs. Universal Analytics
- Should I switch to Google Analytics 4?
- Frequently Asked Questions about Google Analytics 4
Let’s dive right in.
What is Google Analytics 4?
Google Analytics 4 (popularly known as GA4) is the latest version of Google’s analytics platform. It is like an improved version of Universal Analytics that we all know.
Take a look at the new Google Analytics dashboard:
GA4 includes a ton of new features to track your website and gain insight into its performance. Highlights of GA4 include:
- Based on machine learning, the platform is smarter
- Provides insights into the customer journey across multiple platforms and devices.
- Focuses on privacy
- More durable data for the future
- Seamless integration with Google advertising platforms
- Easier campaign optimization to increase marketing ROI
Setting up GA4 is easy, but you will have to relearn a new platform. Many of the reports you might be used to do not exist in the new Google Analytics 4 platform. However, they may be reintroduced at a later date. However, they may be reintroduced at a later date.
Overall, GA4 is expected to have a learning curve, but it will provide us with new and advanced ways to measure and analyze traffic like never before.
If you’re new to Google Analytics, denmark phone number library you’ll need to set up GA4 on your own. We know that setting up GA4 seems intimidating, but we’re here to guide you through the easiest way to do it.
How to configure Google Analytics 4?
You can set up Google Analytics 4 on your own, how to set up google analytics 4 in wordpress (2024) but you need to follow a technical process. This is not for beginners and you need to have a basic understanding of coding your site. So anyone who is not tech-savvy would end up avoiding this change for as long as they can.
Luckily for WordPress users, there is a much easier way, and that is MonsterInsights .
MonsterInsights is hands down the best analytics plugin for WordPress. It allows you to easily connect your site to Google Analytics. In fact, all it takes is a couple of clicks, there is zero coding involved. This makes MonsterInsights the most beginner-friendly solution for setting up GA4 on your WordPress site.
And there’s more. MonsterInsights comes with advanced tracking features built into the plugin. You can add:
- Form tracking
- Event tracking
- E-commerce tracking
- Custom dimensions
- Social media monitoring
- Tracking outbound links
To name just a few. And we’re not kidding when we say there’s no programming required. You can activate these reports with a single click or through plugins.
Get MonsterInsights Now “
With that said, let’s get started with the simple step-find list by-step tutorial to set up Google Analytics 4 on your WordPress site.
Step 1: Set up your Google Analytics account
If this is your first time using Google Analytics, you’ll need to sign up for an account. If you already have Universal Analytics set up, skip to step 2 .
Open the Google Analytics website and use the Get started today button in the top right corner of the page.
If you already have a Google account, you can sign in or click the Create account link to create a new Google account.
On the next page, enter an account name for your Google Analytics account. Different data sharing settings will now appear. You can check all the boxes and click Next .