Do you want to get the biggest impact of your new product on the market and make it last over time? Then, you need to know the Go to Market strategy.
Tatiana Forero
Sep 23, 20 | 11 min read
Go to Market strategy
Reading time: 9 minutes
There are many strategies for launching a new product, service or company, but one of the most effective for promoting and positioning is the Go to Market perspective. Why?
It turns out that this is a coordinated and precise placement strategy that will help you create the roadmap to communicate a value proposition to the people who are really interested in it.
Whether your company is in its early stages, or you are looking to launch a new product within an already established line, this strategy will give you the boost to improve your sales and increase brand awareness .
Now the question that follows is: how to design
a successful Go to Market strategy?
Keep reading, as we will explain what you need to take into account to create a strategy that will bring you the results you are looking for.
What is a Go to Market strategy?
The Go to Market (GTM) strategy is an list of mauritania consumer email action plan that facilitates the introduction of a product or service into the market. It involves establishing a map with the key steps and aspects that your product must go through to reach your customers.
The goal, in reality, is to define the intention with which your company addresses its potential market and, in this way, improve sales results by offering favorable experiences .
In other words, what you want is to chart a path to convey your value proposition to the right audience.
As you can see, the strategy is mainly used in the launch of new products. However, you can use it whenever you need a precise guide to define how your products should interact with your potential customers .
Thus, the Go to Market strategy can be effective for:
increase the chances of a product being successfully launched;
minimize errors or unnecessary expenses in the execution of launches;
reinforce products that, upon initial launch, did not have the expected success;
plan, in detail, the interaction that the product will have with the customer to ensure a satisfactory experience;
help close sales quickly.
What are the key factors in a Go to Market strategy?
You already know that what we aim for with a Go to Market plan is to maximize the impact of the launch, while creating a path that reduces risks. So, what variables should you consider when launching a product?
We can find them in the answers to 4 fundamental
questions. These will become the pillars of your strategy. Pay attention!
1. Who? Your Buyer Persona
First of all, the essential thing in the Go to Market strategy is to focus on the potential client, or better, on what is known as the Buyer Persona .
You see, markets are typically highly in-person events in the post-covid-19 era competitive environments, so differentiating yourself from your competition can be a challenge, particularly with a new product.
However, the starting point is to know the characteristics of your Buyer Persona inside and out.
This way, you will not only be able to design a product or service that adds value, but you will also have clarity about what to do with the other key factors within the strategy.
If you want to know more about aero leads Buyer Personas and have clear guidelines on how to create one for your Marketing plan, download our complete guide on the topic below for free :