1. Talk directly to your potential customers
Direct customer retention should be at the top of the priority list.
However, most companies opt for indirect engagement instead – such as frequently asked questions (FAQs). This may be cheaper but not the most effective way to communicate with customers.
Instead set up live chat, forums, and help centers.
This makes it easier for customers to contact you and helps generate leads.
Tip: set up a community channel, like on Slack or Telegram, and make sure customer inquiries are answered as quickly as possible.
2. Use Google Ads to generate croatia phone resource more leads
To generate leads, marketers often use direct-response campaigns; for example, with Google Ads. Those encourage customers to perform a specific action. If you want to place such ads, you have to consider some crucial points.
Tip: Google offers free training for beginners and advanced users. In Germany, register via the Google Zukunftswerkstatt (Google Digital Workshop). Link for Switzerland: Learn with Google. If you want to get a taste of Google first: Read this article.
By the way: we at LeadRebel can manage your campaigns and generate more traffic. More traffic means more leads, primarily if you use our software.
3. Lead generation tips: Invest in new technologies
Keep an eye on emerging technologies. Chatbots? Optimization for smartphones and tablets? If the big guys are doing it, you better consider it, too.
Chatbots are virtual assistants that enhance how does it work? b2b lead generation on instagram the customer experience. In general, they act as courteous employees who answer questions or give instructions. Simple chatbots can be programmed very cheaply, or you can create them yourself with the help of a modular system.
The bank DBS Singapore uses a chatbot as a mobile app. The customer can call up transactions, make transfers or request a current interest rate/exchange price via text or voice request. If the chatbot cannot answer a question, it forwards the customer to an employee.
The inhibition threshold of interacting with a robot is low.
4. More leads through Facebook
On Facebook, you can create campaigns to generate leads. Customers can automatically enter their contact details using an Instant Form. Besides, the feature offers the possibility to track the lead conversion events on your website with business to consumer database the Facebook pixel.
In this blog article, you can learn more about it.
5. Use outbound and inbound marketing methods together
Many companies still rely on outbound marketing and are not yet ready to switch to inbound. For a good reason: Outbound has proven itself and worked for a long time.
But times are changing. React and optimize some strategies in the first step:
personalize your email communication
become active in online communities
solve the problems of your customers – online
This promotes the relationship between your company and your customers.
6. Optimize content: Content strategy
Content is the traffic engine for your website generating more leads.
A good blog post can generate you leads for years. The same applies to useful videos and podcasts. Extra tip: Spread crisp infographics.
7. Lead generation B2B: Is it all over because of GDPR?
How do you get data? By buying some. Clients should, however, consider the following two points:
If you purchase customer data, the service provider must inform you of a clause. It declares that the personal data obtained from him will be passed on to third parties and states for which purposeyou can use the data.
For example: If you have a white paper about software development, you cannot send hardware advertisements to this lead.
Once you have entered the data records, you must inform the new leads of the data entry within 30 days.
8. Lead generation tips: Generate more leads with LinkedIn
LinkedIn is currently the most enterprise-oriented social networking site on the market. It allows its users to distribute content to an audience with impressive backgrounds and profiles.
This article gives you all the details.
9. Automate your marketing
What about a tool that generates leads for you? Is it one of the lead generation measures that pay off?