5 Key Steps for the Foundation of Your Marketing Plan
In recent years, marketing has become considerably more advanced due to far-reaching digitalization and a constant stream of new tools and techniques. That is good news. At the same time, we must realize that many of the latest marketing techniques are not feasible or relevant for every organization. Quite a few smaller, but sometimes also larger SME companies, do not yet have their marketing basics in order. What are those basics? And how can you write a simple marketing plan that lays a stable foundation?
Donald Miller and JJ Peterson published ‘ Marketing Made Simple ‘ (affiliate) in 2020; a book that quickly became an international bestseller. With ‘Marketing Made Simple’ the authors aimed to provide tools for drawing up a marketing plan that contributes to the growth of a company . The book was recently published in a Dutch translation, with the cooperation of marketing entrepreneur Daan Schmidt.
‘Marketing Made Simple’ describes 5 important steps to establish a marketing foundation: a oneliner , a website, a lead generator, an e-mail nurture campaign and an e-mail sales campaign. I will give you a brief overview of these essential steps.
Create a one-liner that works
What solution does your product provide?
What is the result of the customer using your product?
A concrete example: Let’s say your company sells smart thermostats. The one-liner could be something like:
Saving on energy costs is now very easy – our smart thermostats optimize your consumption and increase your comfort.
This one-liner then provides a compact answer to the palestine email list 112367 contact leads underlying questions:
The problem: high energy costs and inefficient energy use.
The solution: smart thermostats that help optimize consumption.
The result: lower energy costs and increased comfort.
The oneliner provides the basis for further marketing instruments that can now be developed. Starting with the website.
Sketch your site with a wireframe
Nowadays, customers who are looking for the solution to marketing is like dating: this is how you seduce customers into a long-term relationship their problem almost always do so online. This means that sooner or later they will end up on your site. If you do not have a site yet, or you want to improve the existing site, drawing up a wireframe is the right step. The wireframe shows the structure of the site in broad outline, without going into the visual elaboration. This way, the focus is purely on the structure and function of the website .
Most wireframes are built from a number of building blocks. alb directory Important building blocks include:
The header: the top part of your site, where you indicate what you offer.
The value proposition: the part of the site where you highlight the benefits of your products or services.
The guide: a substantiation of the credibility and reliability of your organization and/or product.
The plan: an explanation of the steps the customer must follow to solve his problem (via your proposition).
The price choices (optional): an overview of the price or prices and what you get for them.
Is there an ‘ideal’ order of these building blocks in the wireframe? To a certain extent.