Email marketing , that classic Digital Marketing channel , remains relevant for trends and practices
that are at the forefront today, such as sales enablement.
Emails are close, personalized and direct, which is why they work perfectly when we want to prepare
an ideal scenario for closing sales and the work of the sales team.
Through these we can send nutrition flows aimed at enabling sales , inviting access to posts
and content that talk about products and services, focused on conversion .
We can also use email as a channel to deliver customer success stories, share market statistics that
support our products, and generally add value.
8. ROI Calculators
If you are targeting the B2B market, you europe cell phone number list are primarily targeting leads
who are under pressure from their organizations.
Marketing managers , purchasing directors, partners… no matter the position, they all face the same
challenge: ensuring that their companies will obtain results from their investments.
That’s why if you help them measure the ROI they could get with your product, service or tool, you’ll
have them in your hands!
Be objective and realistic, drawing on past customer experiences, when setting up your tool’s
calculations.
You can accompany the calculator with documents, infographics and other content that goes beyond
numbers and is informative and explanatory.
Check out our interactive ROI calculator to see how this resource works:
9. White Papers nutrition-flows-and
White Papers are high-level documents use of augmented reality (ar) technology that generate trust
and capture the interest of leads. They are undoubtedly among the most technically rich content
formats for sales enablement.
These are written contents, although they may be accompanied by images and infographics, in which
data, statistics and indicators on a specific topic are shared.
This, in addition to generating value for the user, shows authority and can be compelling proof of the
relevance of the product or service you offer to the lead.
You can also use these eBooks to train your salespeople, teaching them market insights and
perspectives.
And that’s it! You now know 9 sales enablement content formats that will help you boost
your commercial success .
Empowering your sales team and building ideal closing scenarios will boost conversions and
generated business.
Rely on the power of content!
Are you ready to take your sales enablement strategy to the next level? In addition to good content,
you need quality solutions to expand your reach! Find out how Rock Content can help you !
Creating a website is the first step for those who want to invest in their digital presence , however, you must understand that you need to do much more so that the efforts generate results for the business. It does not matter if it is an institutional page or an e-commerce , the essential thing is to know and apply the web page optimization techniques .
Ultimately, user experience is an increasingly important factor, not only for users themselves, but also for search engines that rank pages in their SERPs . Therefore, it is necessary to know the rules of the game and invest in an SEO (Search Engine Optimization) strategy so that you can boost the performance of your pages.
To help you in this task, we have prepared a complete article with everything you need to know to optimize your website:
Ready to make your pages more and more attractive ? Then, continue reading this article to take the first step!
What does website optimization mean? nutrition-flows-and
Imagine that an advertisement for benin businesses directory an online store struck you and you decided to visit the website for an interesting offer for what you were looking for. However, when you accessed the website, the loading time was very long, the images of the products took a long time to appear and, worst of all, the content was not exactly compatible with what was advertised in the email you received.
This is a classic example of a company thinking of all the strategies and steps necessary to bring the consumer to its website , but not doing what is necessary to close the deal.
But what was missing? The answer is simple: think about website optimization , and although it may seem simple, this is a fundamental task for any result to appear coherently.
Consumers are increasingly demanding and expect all their points of contact with companies to be positive. This includes, of course, what is offered on digital channels.
Therefore, website optimization is about applying techniques and strategies that allow a page to offer a satisfactory experience to all its visitors .
Did you access a website from your phone? No problem! The experience will continue to be positive for the user. Did you perform a search on Google? Perfect! The result displayed in the first list will already offer you a solution for what you are looking for.
In short, website optimization consists of identifying points for improvement so that the user has no other concern when browsing than achieving their objective, which may be:
- make a purchase,
- download an ebook,
- find information,
- and much more.
Website optimization is directly related to the concept of SEO — a set of practices aimed at improving the performance of a website in search engines such as Google and Bing — and, as a consequence and benefit, the relevance of that company in the digital field increases. Therefore, by improving the user experience, the trend is to achieve better results in the short, medium and long term.
What are the pillars of website optimization? nutrition-flows-and
Within the universe of web page optimization, there are some fundamental pillars for the process to work, and they are all directly linked to SEO.
And, if you achieve a good performance in each of these factors, the chances of making your page stand out in digital scenarios increase. That is, to carry out this process completely, you must monitor factors such as these:
- page loading time ;
- time spent on pages ;
- correct use of keywords ;
- quality and size of the contents ;
- use of internal links throughout content;
- authority and relevance of pages.
Once a company invests in solutions for these factors, website optimization begins to take place effectively. In the end, these are the most relevant criteria considered by the main search engines.
How does web page optimization work? nutrition-flows-and
The process of website optimization depends heavily on the use of SEO techniques on the pages that need better performance . In short, it is a job of constant analysis and correction, after identifying the points of improvement, the factors that need modifications can be adjusted.
But there’s nothing better than an example to understand it, right? Imagine that your page is losing relevance in search results and that users are staying on your website for a short time. So, it’s time to identify the problem: why are visitors not spending many minutes consuming your content?
It could be a delay in loading the page, the quality of the content, or even an unattractive design . Once the cause is identified, you and your team can act to solve the problem, either by changing the content or by making more in-depth changes to the design or layout of your page.
What are the best techniques to optimize your website?
But in practice, what should you do to optimize your website efficiently? Check out some of our suggestions:
1. Understand user preferences
Whether it’s to build a more efficient Content Marketing strategy or to offer a positive experience based on the layout, it is essential to consider and evaluate user preferences so that the results start to appear. After all, it is necessary for the page to be relevant to the person who visits it, right? Nothing is more appropriate, therefore, than to know in depth what the public is looking for .
That’s why it’s key to define your business’s buyer persona , discover everything about their behavior, and identify what needs to be done to deliver a special experience.
Consider that content may be very relevant for a certain audience, but not interesting for another audience. Therefore, to achieve the goals , it is necessary to segment efforts to increase the chances of success.
2. Research keywords
This is a job that starts with the most relevant keywords for users: What are the most searched terms by those you want to attract to your website ?
This applies to both an e-commerce site and an institutional website. It is necessary to work on what is interesting for your visitors, which will increase the relevance of your pages .
3. Have a good URL nutrition-flows-and
Another important factor is creating a standard for your page URLs . Even if people don’t specifically type in a section of your website, search engines consider these addresses important for organic ranking.
So, organize everything that will be presented on your pages and make a specific plan to create cleaner and more practical URLs .
4. Use optimized images nutrition-flows-and
Images must also be optimized , as they directly influence the user experience. At the same time, they cannot be of poor quality, as this can represent a loss of sales for an e-commerce, nor can they be too heavy.
Keep in mind that impatience is a characteristic of today’s consumers and a long loading time can mean abandoning the shopping cart.
The good news is that there are tools that make the job easier, optimizing images so that they don’t weigh too much and don’t interfere with the quality of the visual content . One example is TinyPNG.