As a professional content writer and a polyglot! it won’t come as a surprise that I do love words. Well! not all words! to be fair Five benefits . I have a few favourite words (petrichor)! words I try to avoid (best-in-class)! and words that I simply can’t stand (utilise). In fact! between you and me! when I edit a text I sometimes delete or replace some words just because I don’t like them.
But as someone who! generally speaking! really does love words! it took me a while to appreciate the beauty of accessible content. Let me tell you what changed my mind.
What is accessible content?
Accessible content is content that can be easily read and understood by all people – including those with a disability or those who identify as neurodivergent.
The goal of Five benefits accessible content
is to ensure that everyone can perceive and buy phone number list understand the content we’re creating! reducing the effort required by the reader as much as we possibly can.
To achieve this goal! there are a series of best practices we can adopt! such as keeping sentences short and concise! limiting the use of figurative language! reducing jargon to a minimum and more.
Is accessible content dull?
Remove long sentences! ban unusual or boost your business with construction websites unnecessary words! and minimise figurative language: what you’re left with is dull text! right? Wrong. Accessible content can be incredibly powerful. In fact! it can be just what brands need to expand their audience and convey their message in a clear and effective way.
It is true that some of the most accomplished
writers in history have broken all the rules of accessible content – and created masterpieces. French author Marcel Proust is known for writing intricate sentences that span several pages. And yet! his In Search book your list of Lost Time is a classic. But his primary goal was not information retention! nor persuasion.
In content marketing! we want our audience to stay with us. We want to take them on a journey! get them interested in what we have to say! persuade them they can trust our brand! and keep them coming back for more. And to do that! they must understand us.
Plus! Proust didn’t have to worry about Google.