I’ve already shar an example of an SEO strategy, so now it’s SEM’s turn. In this case, I invite you to imagine you’re the SEM professional for a travel agency . The context is that you want to promote a new vacation package to exotic destinations, so you ne to attract qualifi traffic to your site.
How will you do it? Well, first, let’s outline the strategy you’ll ne to devise:
Research your keywords and identify america cell phone number list relevant terms relat to “vacation packages,” such as “Bali tours” or “Maldives tour packages,” to give you a few examples.
Another key thing you should do is create quality ads that are engaging and relevant, highlighting the destinations, offers, and benefits of the vacation package.
Campaign setup is also crucial, as you must create search campaigns in Google Ads, segment by language, geographic location, and device type. You must also configure daily budgets and bidding strategies.
Conversion tracking is probably one of the most important actions, as you ne to track relevant bookings and actions within your website using ads.
You should constantly optimize your campaigns by adjusting keywords, bidding strategies, and ads.
If you manage to apply the steps I have mention carefully and correctly, then you will be able to observe the following results:
website traffic and search results.
The CPC (cost per click) should have been china numbers kept within the initial budget, with an increase in ROI
- High conversion rates were expect to be achiev , with an increase in travel bookings compar to the same period last year.
- Finally, the agency can accurately measure the impact of its SEM campaign on bookings and its return on investment. This allows word of mouth marketing it to adjust and improve its online marketing strategy , if necessary.