Every day we receive Email marketing dozens (or even hundreds!) of promotional emails. Increasing the click-through rate is essential for email marketing strategies to bear fruit, but the truth is that in most cases these emails pass through our inbox without much fanfare.
If you want to improve your brand’s email CTR , you’ll need to be smart and stand out from the competition. Want to know how? Don’t miss these tips and best practices!
Email marketing_ how to increase your click-through rate CTR
10 Tips to Increase Your Click-Through Rate
A/B test your subject lines . To improve your CTR, the first thing you need to work on is your open rate: after all, if a user doesn’t open your email, they’re unlikely to click on the offer inside. And to do that, you need to grab their attention with a good subject line. A/B testing will allow you to try out different formulas until you find what really works.
Good things, if short, are twice as good. When writing the body of the email, don’t ramble on! The more concise the email is, according to Bulk Q, the easier it will be for the recipient to click on the offer before getting bored and abandoning it. Another very useful trick is to start with the most important thing.
Include social sharing options. Emails that include a social sharing option get 30% more clicks than those that don’t. If there are 3 or more social sharing options, this percentage jumps to 55%. And while your offer may not be of direct interest to the email recipient, chances are their friends will be.
Segment your databases. Segmentation helps increase click-through rates by avoiding annoying users with irrelevant russia consumer mobile number list offers and offering them what they are really interested in. According to studies, using segmented databases in your email marketing allows you to obtain 18% more transactions, 24% more sales and 24% more revenue.
Segment your conten is a logical
consequence of the previous step: once you know who you are targeting, think about how you can offer them value in a personalized way and you will increase your chances of getting it right.
Personalize your emails . With marketing automation, you can go one step further and introduce personalized variables into your emails (not just the name!). Think about how you can use all the information you have about the customer: purchase and download history, satisfaction rate, activity on your website, location, age, date of birth…
Eliminate distractions . Just like landing pages, emails should be free of elements that can distract the recipient. So avoid including your page’s navigation menu or combining several different offers. Ideally, in terms of CTR, each email should have a single objective and should be very clear from the beginning.
Include a PS . A PS is a great way to b2b lead generation today: trends to consider reiterate an offer. It also stands out clearly from the body of the email, so it’s more likely to catch the attention of people who skim through promotional emails (i.e., most people).
Create a sense of urgency . Urgency is one of the oldest tricks in marketing… because it works! If your email offers are only available for a limited time, users will have more incentive to click right away.
Make sure your emails are fully responsive . Most aleart news users check their email on mobiles, tablets and other devices, but you can’t forget about laptops and desktops either. Ultimately, to get a good CTR you need your email design to work perfectly and look good on screens of all sizes.