Email Marketing Campaign: 13 Hot Insider Tips
How effective is your email marketing campaign right now? Email marketing is perfect for marketing purposes. You can personalize your texts and develop working templates for your product.
In case your emails marketing campaign already
deliver top results, continue browsing. If there’s still room for improvement, the following list of 13 simple hacks will help you achieve a noticeably colombia phone resource higher turnover. Collect as many email addresses as possible
What is an email marketing campaign?
An email marketing campaign is a set of emails companies use for delivering specific marketing purposes. Email marketing campaign‘s primary goal is to communicate with potential or current customers.
Email Campaign Tips:
Collect as many email addresses lead generation with website visitor identification software as possible
Automatically unsubscribe inactive customers
Copy the tricks of the best copywriters
Focus on a single key message
Write the crispest subject line you can think of
Create limited offers
Segment your email lists
Use upselling
Retargeting
HTML Forms
1. Tip: Collect as many email addresses as possible
In 2018, Monetate published a business to consumer database report showing that a new customer needs an average of three and a half sessions over 25 days to make a final buying decision and to close the sale.
There is no better foundation for email marketing campaigns. The average opening rate is between 4 and 14 %. If you compare this with retargeting ads, its value is at merely 0.51 %.
This is reason enough to collect email addresses. Below are 12 ways to get email addresses with relatively little effort.
Collect email addresses with Facebook ads.
Write a top lead magnet.
Use pop-up forms in different places on your website.
Directly ask for it at trade fairs, events, etc.
Share links on social media: use powerful images and snippets.
Create great content – always.
Ask people to forward your emails.
Add a link to a registration form in your standard email signature.
Host live video events and utilize your forms.
Post content to a platform such as YouTube or Pinterest and link it back to your website.
Optimize your forms and opt-ins: split-test to find out what works best.
Connect with other experts in your industry and share leads.
2. Email Marketing Campaign Tip:
Automatically unsubscribe inactive customers
This hack is awesome. It’s much better to proactively unsubscribe uninterested users than ending up in a junk folder all the time. Internet service providers, spam monitors and email security services set thresholds for acceptable email marketing campaigns.
Spamming complaints, undelivered messages, and un-subscriptions must have low thresholds. Otherwise, these services will become aware of you, and that’s not good. This may lead to account restrictions and quite gloomy marketing prospects.
Use an automated software tool that cleans up your email subscriber list. Alternatively, you can ask inactive users to log out (which they probably won’t do because they don’t read your email).
3. Tip: Copy the tricks of the best copywriters
So, you craft your e-mail in painstaking detail. However, as you read it, you almost fall asleep. If you already feel that way, how will your readers respond to your email marketing campaign?