Consumer society is a social and economic model in which the acquisition of goods and services becomes the central axis of daily life and the economic system, as well as a kind of symbol of status and success. Normally, and in order to maintain this constant flow of purchases, there is a continuous attempt to create needs in the consumer .
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The evolution of consumer society in the digital age
Consumer society, due to technological advances, the Internet and mobile devices, has undergone a profound transformation, especially because it gives access to products and services from anywhere in the world without having
to leave home. The digital era has also fostered
the culture of immediacy , since
one can have instant access to content and certain services, purchases can be made in just a few clicks and
products can be obtained practically
overnight thanks to fast delivery services.
It is also worth noting that social media has transformed the way we consume not only content, but also products and services, since, through
recommendations, whether collaborative or not, consumption is encouraged. As well as the large amount of advertising on the Internet , normally segmented, it creates new needs, especially when the product or service is shown in an america phone number list attractive and striking way.
In short, the digital age has accelerated, globalised and transformed consumption patterns, but with the aim of increasing consumption and creating new needs in the public.
The role of digital marketing in creating wants and needs
Digital marketing plays a key role in
a consumer society, since through its strategies it seeks to influence purchasing decisions, even trying to create or enhance consumer needs .
To do this, use is made of the data Digital
marketing collected by digital platforms, since, based on interests, behaviors and other information, personalized ads can be created and content
published that can generate an even how to migrate from Shopify to woocommerce more intense desire in the public to acquire that product or service. Social networks are also used, where in
addition to attractive and striking content with
or without the collaboration of benin businesses directory influencers or
public figures, segmented advertising campaigns can be carried out.
Consumer psychology : how digital strategies shape purchasing behavior
In order to carry out digital strategies , it is necessary to understand consumer psychology , which consists of
understanding Digital marketing the factors that can influence their behavior and, consequently, their decision-making. One of these factors
is generated, the more likely it is to establish an
emotional connection with them and achieve the purchase or desired action on their part.