EAA 2025: How to use digital accessibility as a conversion booster
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Digital accessibility is the extent to which digital systems and information are accessible to all users, regardless of their limitations. In a world that is increasingly determined by digital interactions, you would expect digital accessibility to be a top priority for organizations. Yet, it often appears to be an underexposed theme.
Since the announcement of the European Accessibility Act (EAA) in 2025, which will quickly require companies to comply with accessibility standards, companies are emotionally faced with a difficult choice. Do we invest in conversion optimization or digital accessibility? We are convinced that this does not have to be a dilemma, because CRO and accessibility do not have to get in each other’s way, but are part of each other. Improving accessibility is even inevitable for CRO experts. At Online Dialogue, we see examples every day that show that there are strong similarities between usability and accessibility, based on our expertise in data and psychology.
Accessibility goes beyond the number of visitors to your website. It impacts the user experience of your entire customer base and therefore your business case . So it is not only a moral obligation to ensure that your digital channels are accessible to everyone, but you will also miss out on sales if you do not tackle this theme seriously. In this article you will discover why digital accessibility is no longer a ‘ nice-to-have ‘, but an absolute must for every organization. And how you can apply this in your work.
Digital accessibility and the European Accessibility Act (EAA)
Let’s start at the beginning. From June 2025, the European Accessibility Act (EAA) will come into effect: an international law that stipulates that companies’ online platforms must be digitally accessible. Currently, digital accessibility is already mandatory for (semi-)governmental institutions, with high fines for non-compliance . With the arrival of the EAA, this obligation will be expanded, making digital accessibility a crucial role for all companies.
What exactly does the EAA entail?
The EAA requires digital platforms to comply with the Web Content Accessibility Guidelines (WCAG), which consist of four core principles:
Perceptible : Users must be able to identify the content and navigation elements regardless of their perceptual capabilities. Such as visually, audibly or using other aids.
Operable : All users must be able to use the list of nepal consumer email interactive elements of a website or app. For example, not only via the mouse, but also via the keyboard or voice commands.
Understandable : websites and apps should have an understandable structure
, so that they do not become an obstacle for users. A logical structure is essential.
Robust : This principle refers to the sustainable accessibility of websites and apps, so that they are compatible with different software and hardware.
The European Accessibility Act (EAA) will come into force as the basic principles for balanced color use on your website legislation in the Netherlands from 28 June 2025. This law applies to all products or services sold in the European Union. The EAA affects various products and services. Including e-books, computers, web shops, ATMs, smartphones, telecommunications services, TV equipment, audiovisual media services, transport-related services and consumer banking services. Failure to comply with the law can lead to high fines, aob directory imposed by the individual Member States.
Attract more customers
Many companies see the EAA requirement as a burden; a large investment that will not pay off immediately. In reality, digital accessibility is a way to bind more customers to you. In the Netherlands, that is more than 4 million people with a disability, who may not be able to use your online platform now.