To invest or not to your correct invest, that is the question…
One of the most important tasks facing marketers is determining the budget for different sections of the digital strategy . If you’re not prepared, it can feel like you’re playing roulette or throwing darts at a dartboard blindfolded with your online marketing . But the truth is that calculating the right advertising investment is much more science than art.
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How to determine CPC advertising investment
Estimating the marketing spend you need to achieve optimal results depends on knowing the right formulas and applying them with common sense . To help you get your next budget right, today I want to sms vs. whatsapp share with you Brett Farmiloe’s advice in Forbes to determine your correct CPC (Cost Per Click) advertising spend. Let’s go step by step…
Step 1: How to calculate the leads and traffic you need
Obviously, the main objective of CPC marketing investment is to achieve a business objective, usually linked cmo email list to sales . Therefore, to know how much we should invest, the first thing is to calculate the traffic we need to achieve this objective.