Using the same example we gave about the number of leads generated and converted, after
establishing overall business goals, it’s time to separate out who is responsible for each activity.
In this case, the marketing team must worry about generating and nurturing leads, while the sales
team acts on closing sales.
Additionally, you will need to define internal criteria for MQL (marketing qualified lead) and SQL
(sales qualified lead) to divide responsibilities correctly.
3. Document everything that is decided determine-the-performance
It has already been decided special database what MQL and SQL are, where marketing work ends and
when sales work begins. Great!
But the work is not over yet. Everything agreed upon at the meeting has not yet been documented. Is
it really necessary to do so? Of course!
It is very important that the defined details are documented and kept visible to all those involved.
That way, no one will have a hard time remembering what the SLA entails and sticking to it.
4. Communicate constantly determine-the-performance
Communication should be part of advantages of choosing bloo media as your digital agent everyday
life between teams, not just in periodic meetings to evaluate results.
Talking only when reviewing campaign data will not provide the necessary time to make adjustments
if the strategy is in trouble.
It is much better to talk constantly, as this helps to solve small problems as they arise, preventing
them from affecting the achievement of goals.
In this sense, team leaders are essential, and they must encourage their team members to make
themselves available to other professionals and help them in whatever is necessary.
5. Track metrics and KPIs determine-the-performance
Using the metrics chosen at the benin businesses directory beginning of the strategy, both teams will
be able to see how they are progressing toward SLA compliance.
These metrics should be monitored frequently to adapt to small issues as they are found.
It is also the responsibility of each team to evaluate metrics and KPIs related to their assignments, as
well as create reports that they must present to the other team .
A great alternative to ensure this precision in the analysis is to use software that automates marketing
and sales reports . This way, both departments will be aware of the same dashboards and there will be
no differences in interpretation regarding the performance of one or the other.
6. Adapt the strategy as needed determine-the-performance
Based on the data found, the final results of each campaign and the development of the general strategy, the last step is adaptation.
In other words, learn from your mistakes, identify what went well and try to improve those points even further, and use that learning in future strategies.
By doing so, you will definitely be able to take advantage of more and more industry integration and better understand how to use SLA masterfully.
Thus, it is clear how the SLA is a key piece to unite such important areas as marketing and sales.
Through it, responsibilities are divided and collaboration becomes easier.
Now that you know how to create one, it’s time to take action and put full Ventarketing into practice!
Would you like to learn more about SLA? Make sure to download our Ventarketing eBook to further your research!