Customizing your landing pages A landing page that isn’t personalized won’t convert well. What does that mean? It means your page visitors won’t leave their information, and your company will have lost a potential customer.
To increase your conversion rate , you should personalize your landing pages as much as possible. In cases where it’s not possible to personalize generic content like ebooks, simply describe what’s inside and what they’ll learn after reading it.
However, for specific campaigns targeting your various buyer personas , you may want to create a separate page for each. This way, you can focus on that audience’s exact questions and needs in your description and offer. It’ll work wonders for conversions!
How to Optimize a Landing Page in HubSpot
The HubSpot platform was built specifically for db to data inbound marketing, so it has a ton of useful tools to help you develop a well-designed landing page. Within a HubSpot landing page, for example, you have three tabs on the left side to guide you:
Preview tab Customizing your landing pages
This tool allows you to view your Page in a specific format (desktop, mobile, tablet, landscape vs. portrait), view the Page from a specific contact’s perspective, and preview it to share with your team members and clients.
Image source: HubSpot
Optimize tab
The Optimization tab does exactly that: optimizes your landing page’s content and SEO. HubSpot uses a unique content strategy with Pillar Pages and key digital marketing tools for your local business Topic Clusters . If your page is also a Pillar Page or part of a Topic Cluster, you’ll learn what you need to add to develop it. Do your title and meta description include the keyword? Are you linking the content to the Pillar Page? Do your images have alt text?
Image source: HubSpot
Modules tab Customizing your landing pages
This tool allows you to edit your template. If you want to rearrange text blocks, add a title, or include more images, you can do some of that work search engine optimization mails directly from this on-page editor. However, most of the time, you’ll need to edit your template in the Design Tools section of the HubSpot platform.
Image source: HubSpot
Customizing your landing pages Armed with all this information, you should be on your way to creating amazing landing pages for your business or brand. Looking for landing page templates on HubSpot? Asset Marketplace has hundreds of options , both free and paid. mbudo can also help you with landing page creation and your marketing strategy.