Marketing is like dating: this is how you seduce customers into a long-term relationship
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As a starting webshop you are like a single person in a bar. You know roughly what your type is (your target group), you put a lot of time and effort into attracting that nice man/woman (SEO, SEA, social advertising), but that does not guarantee a long-term relationship (a returning customer).
You run the risk that it will remain a fling; a lot of time, effort and money is invested in bringing in the customer, but then the contact falters. Or to stay in dating terms, the customer and the webshop have a one-night stand and then ghost each other. The chance is big that they will end up in bed with another fling.
Building a relationship
There are people who would rather spend their entire lives hunting for new flings, but many still choose the comfort of a stable relationship. And that is how you should treat your webshop customers. After the first date, contact must be maintained and it is up to you as a webshop to seduce the customer to follow-up dates. They must feel like that prince on a white horse (is there a female version of this, or is that the princess on a white horse?) and it would be nice if they stayed with you afterwards.
I know that this part of the metaphor makes for a slightly skewed comparison. In real life, you don’t have a relationship with thousands of people, but as a webshop you want to build a solid relationship with as many customers as possible. But to throw this entire article in the trash because of that is also a waste. Especially, because you can use the metaphor of seducing in the pub nicely in combination with Google’s See, Think, Do, Care model .
I think this phase speaks for itself in the metaphor – otherwise it’s high time you had that talk about the birds and the bees with your parents.
Care
Afterwards, you ask if the other person got home safely and myanmar email list 175737 contact leads then you keep in touch. You try to find out who the other person is and what he or she likes. By showing interest, you increase the chance of a next meeting. If that interest is there from both sides, the chance of a date is much greater.
Also read: Successful webshop? Stand out with an online personality!
That last step, the Care phase, is something that youth survey 2024: the most striking figures on media use unfortunately often gets less attention. A shame, because if you as a webshop do not show interest in the customer, it is also less likely that he or she will return for a new order. Of course it can always happen that the other person sends a text message in a drunken ao lists or desperate mood, because he or she really really really liked you, but in many cases you will slowly turn into a vague memory. For you a hundred others. That’s how it is with webshops too.