In-person events in the post-Covid-19 era
No one really knows what in-person events will look like after the pandemic, but we all know that normal is […]
marketing technology
marketing technology
marketing technology
B2B Lead Generation Today: Trends to Consider
The advancement of Digital Transformation provides us with an increase in tools designed to make our professional performance much easier.
marketing technology
The importance of virtual events in B2B
When Covid-19 swept the world, we all went virtual without a second thought. Today, when it seems we have been able
marketing technology
Everything you need to know about hybrid events
Hybrid events are events that combine the typical components of in-person events with those of virtual events. In other words, some events may
marketing technology
Marketing Strategies for Hybrid and Virtual B2B Events
Marketing strategies for B2B events present some differences with strategies focused on individual consumers. Not in vain, we must not forget that
marketing technology
12+1 Tips to Boost Lead Generation
When preparing our future strategy, we must start by reflecting on what worked for the business before 2020 and, more
marketing technology
5 Lead Generation Trends You Should Master in 2022
Type “ Lead Generation ” into Google and you’ll get hundreds of millions of answers. With so many articles, blogs, videos, etc. on the topic,
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How much will we invest in Marketing in 2022?
When any young marketing professional starts his or her career in a company, he or she usually comes with great and creative
marketing technology
9 mistakes to avoid in your virtual meetings
Suddenly we have had to get used to meeting virtually with clients, partners, collaborators, team, etc. and we have realized
marketing technology
The Podcast as a B2B Marketing Strategy
Podcasts are a rapidly growing phenomenon and are increasingly used as a B2B marketing tool because they are cheaper to
marketing technology
Google Ranking Factors for Your SEO in 2022
Search engine optimization ( SEO ) is a topic that is always evolving. Google, for example, periodically adjusts its algorithm to decide where