Brand Experience is a concept that strengthens the relationship between brands and their customers by taking advantage of every moment of contact and interaction. This technique is based on some actions that awaken sensations and feelings that, in turn, generate loyalty and satisfaction.
Kellison Ferreira
Sep 7, 20 | 12 min read
brand experience concept
Reading time: 11 minutes
Brands need to work on their image to ensure their relevance in the market and create an identity, that is, branding . And this is a type of work in which details are essential.
Brand Experience is one of the most effective concepts to strengthen a brand’s identity before the public .
It is a job that involves a gradual and continuous effort on the client’s perception of it and that is carried out every time there is some type of interaction or consumption.
It is important to mention that customers are attentive to every detail within their experience with brands, whether when they go to a store or visit an e-commerce .
Therefore, every moment of this interaction can help
build consumer perception, which makes it vital to think about all the details to make the best possible impression .
A good brand experience is based on providing elements associated with the brand that attract the public’s attention and generate value .
To do this, we must build from the swaziland email list 150000 contact leads ground up an identity that includes sensations, perceptions and thus generates a connection between the company and the consumer .
In this post we will talk more about Brand Experience and its importance in business. Keep reading!
What is Brand Experience?
Brand Experience is a strategic concept based on the principle that brands generate value between themselves and their consumers at the various points of contact during interaction and consumption .
To do this, several areas of perception are explored, always with the aim of getting the public to build their imagination based on the sum of all the experiences they have with the company .
Brand Experience is a technique that has been practiced for a long time, through small actions that, however striking they may be, are not always perceived by the public as intentional.
In recent years, with the advancement of Digital
Marketing , it has become necessary to develop proposals to apply Brand Experience strategies in that environment as well.
Contact and interactions
In the relationship between consumers and brands, it is natural to have moments of contact , which can be in person – such as going to a store – or at a distance – in a telephone or email service.
For each of these contacts, there are also interactions, which are:
the exchange of information;
the conversations;
the proper treatment required by any dialogue involving customer service.
During these contacts and the interactions they generate, techniques are applied that allow for the creation of memorable brand experiences .
If the customer goes to the retailer, for everything you need to know about hybrid events example, an ideal strategy is to welcome him with a series of details that make the difference, such as:
a comfortable and welcoming atmosphere;
music that has to do with the brand identity ;
a seller’s approach that creates a positive perception about the brand;
a scent of the store and its products that triggers a natural association;
snacks and drinks served in the store;
a branded tone of voice applied to a phone call or email;
an efficient, educational and family-friendly service.
These details and elements combine to generally build a pleasant experience for the consumer .
In this way, their perception of the brand betting email list will be associated with that positive moment they experienced in a space or in an interaction with the company.