Another benefit of HubSpot is the possibility to tailor content to specific audience segments Boosting customer . This is particularly useful for large B2B corporations that serve a variety of customer groups, all with different needs and priorities Boosting customer .
HubSpot content management system (CMS) and smart content features allow brands to create tailored user journeys for different audience segments, ensuring they are exposed to content that is relevant for them.
HubSpot also helps users in the audience segmentation process by making the most of customer data like demographics, behaviour and preferences, and suggesting ways to display bespoke content.
This translates Boosting customer into visitors spending
more time spent on the website, with increased fax lists engagement and, possibly, conversions. This improved relationship with your audiences can be nurtured through different channels, such as targeted email marketing or PPC campaigns.
The proof? By creating targeted content for each using storytelling techniques of its audiences on its new website, nBS increased the average time spent on page by 265%. Pod also helped nBS automate some of its marketing activities to nurture these leads and consolidate results, freeing up the in-house marketing team so they could focus on strategy rather than admin. Would you like to learn how?
Download the nBS case study
A trusted partner for your CRM needs
As a HubSpot Platinum certified solutions partner, at Pod, we can help you make the most of the world’s most powerful CRM. As we’ve seen with nBS, using HubSpot to its full potential can help brands save money, streamline operations and align their marketing and sales strategies for maximum impact.
If you’re not using all of HubSpot’s tools and book your list features, you’re probably not getting the best return on your investment. So, you might need some support from specialists who understand the platform, as well as your industry and the specific needs of your business.
At Pod, we have the expertise to help you get the best results out of your CRM. We can guide you and your teams in taking the right steps to maximise your ROI. Contact us today to see how we can help.