If you’re like 79% of marketers, generating quality leads is your top goal. You want to invest in the right strategies to help you put your business-to-consumer (B2C) company in front of people looking for your products or services. To help you reach the right people, you need to invest in B2C lead generation services.
Before you can invest, though, you need to look at B2C lead generation
pricing to figure out what works with your budget.
On this page, we’ll provide you with an inside look at the cost of lead generation for B2C and an overview of our lead generation services from WebFX. Keep reading to learn more!
Don’t want to wait to start generating leads for ecuador phone resource your B2C business? Contact us online or call us today at 888-256-9448 to speak with a strategist about our B2C lead generation services!
B2C lead generation pricing: How much does lead generation cost?
So, what’s the cost of lead generation for B2C businesses? Lead generation pricing depends upon what strategies you use to promote your business and help leads find you.
Let’s break down the different lead generation new customer acquisition in the age of gdpr strategies you can use and how much it’ll cost for your business to run them:
Pay-per-click (PPC) advertising
Cost: $1000+
First on our list of lead generation strategies is PPC services. PPC advertising is a great lead generation option because they help you advertise your business in relevant search results and put your business above the competition.
PPC ad for car mats
When looking at B2C lead generation pricing for PPC, though, you’ll find it’s hard to get a straight answer. The average small-to-midsized business (SMB) spends anywhere between $9000 – $10,000 per month on PPC campaigns. However, it’s important business to consumer database to note that PPC pricing can vary significantly and is not fixed.
PPC doesn’t have a minimum threshold you have to spend, but the amount you spend impacts your ad campaign performance. Generally, you need to pay more to see better results with your PPC, which is why the average SMB spends around $10,000 per month.
PPC is a great tactic to invest in for your lead generation strategy because it enables you to put yourself at the top of valuable search results. Considering that 46% of page clicks go to the top three PPC ads, you can drive those ad clickers to your business to learn more about your products or services.
Search engine optimization (SEO)
Cost: $1500-$5000 per month
When looking at the lead generation cost for B2C, you’ll want to factor in costs for SEO services. SEO is a strategy that helps you boost your organic presence in search results to help you drive qualified traffic that turns into leads.
SEO listing for Weathertech floor liners
The B2C lead generation cost for a strategy like SEO costs anywhere from $1500-$5000 per month, depending upon the level of work you need. If you have a one-time SEO project, you can expect to pay anywhere from $5000 to $30,000.
As the saying goes, you get what you pay for when it comes to SEO. If you opt for cheap SEO services, you won’t get the best results with your SEO.
Overall, SEO is a great strategy for B2C lead generation because it helps you reach qualified leads conducting searches online. It helps you put your business higher in search results, which is critical because 75% of people don’t go past the first page of results. With a well-optimized SEO strategy, you’ll help your business rank better and drive more qualified leads.