B2B Marketing Trends You Can Count on 2022
2022 is just around the corner. It provides the ideal opportunity to optimize your marketing strategy to achieve the best results. In the coming minutes, read about some of the most important developments and consider how you can incorporate these B2B marketing trends into your strategy mix. It will enable thoughtful planning for the year to come.
Knowing how these trends can impact your marketing
activities makes it easier to see where your business is headed and how to navigate it safely to its goals.
Preparation Phase for B2B Trends 2022: Optimizing the Sales Funnel
First things first: From 2022, the decision-makers in B2B companies will be the Millennials. They now account for half of all B2B buyers.
Before you optimize your 2022 strategy, you should cayman islands phone resource understand the behavior of these future B2B customers. You should think about these trends on a broader business scale and offer interaction between different channels.
During the past decade, the B2B purchasing process has undergone massive changes:
B2B shoppers today perform on average 12 online searches before they engage with a particular brand and its website.
They expect the same shopping experience for B2B products and services as if they were making a B2C purchase, even though, the process differs significantly.
According to Hubspot’s State of Inbound Report, inbound marketing will increase. 53 % of all marketers achieve a higher ROI thanks to inbound leadrebel and customer acquisition: winning new than with comparable measures.
In 2022, the B2B marketer’s challenge will be to offer customers an even smoother process in the sales funnel – not only to attract the decision makers’ attention but also to provide them with a buyer journey making a lasting impression and business to consumer database encourages buying again and again.
B2B Marketing Trends 2022
Personalized communication: Providing the best experience
Content marketing: a key to digital lead generation
Smarter, more targeted PPC advertising
Programmatic advertising is becoming increasingly popular
Account-based marketing turns the marketing funnel upside down
Requirements of marketing and sales are intermingled
Less use of traditional B2C tools
Advanced reporting capabilities and data visualization
Marketing Trend 2022 No. 1: Personalized Communication Is Key
B2B decision-makers are fully aware of the many options available to them when making buying decisions. Salesforce reports that 72 % of all business customers expect personalized, tailored communications. Therefore, many such buyers do not shy away from switching to another supplier if they believe that they will be better served there.
Effective personalization addresses the characteristics of the target group and each user’s preferences. This is a highly effective way to increase sales, learn more about the target market, and grow the customer base.
Personalization enables a customer to present himself as a valuable and valuable partner.
You can align your entire B2B marketing strategy to this approach in 2022.
Do you think that’s too much trouble for your team? Don’t worry: Several readily available technologies and software tools simplify personalization, such as marketing automation programs. They create personalized messages and content for your audience almost by themselves.
B2B Marketing Trend 2022 No. 2: Content Marketing Is Key to Lead Generation
According to the Content Marketing Institute (CMI), 91 % of B2B marketers use content and inbound marketing to reach customers and convert traffic into B2B leads.
In 2022, the trend toward videos and high-quality written content will continue. Today, the majority of people consume content in video format. According to the State of Inbound Report, video channels will be even more in demand next year.
70 % of all B2B buyers and decision-makers
watch relevant videos during their buyer journeys.
A growing number of marketers are noticing this trend: 45 % are planning (more) YouTube videos for 2022; 41 % want to place and run Facebook videos regularly.
However, you better do not neglect the power of written digital content. In-depth content (over 1000 words) is considered the B2B marketing trends 2022.
Readers show more interest in the content that provides valuable insights into a particular topic.
White papers can be a particularly useful format for long-form content, as approximately 79 % of B2B buyers share white papers with their peers.
Tip: Avoid lengthy introductions and filling content in your writing.
Content formats are generally evolving. This chart, the Content Marketing Institute shows how B2B content marketing has changed from 2017 to 2018: