B2B Lead Generation on Facebook
Introduction: Facebook – A Gold Mine for B2B Leads
What is B2B Lead Generation on Facebook? Social media has fundamentally changed the way new customer contacts are generated. It can be a rich source for new leads. Even though Facebook is not considered a B2B environment, 32 million. German-speaking visitors use the social network every month, 22 million even every day. Thus lead generation on Facebook can significantly boost your sales.
In B2B marketing campaigns, the potential
of Facebook is often underestimated . Gthe platform is mostly utilized for B2C communication. It is evident, however, that many decision-makers from major companies use the platform daily and thus offer great potential.
So why is Facebook often neglected in B2B campaigns? This is due to LinkedIn and Google, which have primarily established themselves as B2B denmark phone resource platforms. Facebook, however, is by far the world’s most-visited network, and business decision-makers spend 74 percent more time there than on any other platform. For this reason, Facebook holds an impressive potential for lead generation, which we want to unveil for your company step by step in this article.
“Due to its huge audience, Facebook is an excellent network for B2B lead generation.”
“Hot” and “Cold” Traffic in B2B Lead Generation
Visitors of your website or Facebook page b2b lead costs: how much should you pay for leads? can be roughly divided into two categories. These two categories must be handled differently.
Cold traffic includes potential customers who do not know your brand yet and are not familiar with your products and services. Such users may only visit your website because they became aware of your product through advertising. Motivating such visitors to make a purchase will require plenty of work.
of your brand and acquainted with your products and services. They are much more likely to be persuaded to buy. To qualify for hot traffic, visitors must possess the following characteristics:
They know your brand.
They feel attracted to your brand and trust it.
Consequently, your goal will be to “heat up” the cold traffic and generate more leads from it. There are two excellent methods for achieving this task:
Retargeting: Retargeting is the most effective tool to create hot traffic for your website. We discuss this topic in this post in detail.
LeadRebel: Our software enables you to reach 98% of visitors business to consumer database who have been to your site frequently but would never have contacted you. LeadRebel not only shows you which companies have visited your website, but also which products or services are fascinating for these companies and who is the right point of contact in the organization.
Step by Step Lead Generation on Facebook
Every lead campaign has one primary goal: to generate as many potential customer inquiries as possible. Facebook offers you various ways of doing this, which we will present below. However, before you launch a new campaign, you should take some time to plan it.
Requirements for Successful Lead Generation on Facebook
To run Facebook campaigns, you must own a company page on Facebook. It should reflect your corporate identity and have as many followers as possible.
Your company’s Facebook page requires maintenance. All relevant data must be correct, and the contact information must always be up-to-date. Before you plan your first campaigns, you should have regularly offered relevant and exciting content. The more followers your Facebook page has got, the more successful your lead campaigns will be. There is no need to include a link to your website in every post, but you should nevertheless invite your visitors to your site regularly.
Place promotions or news of interest at the top to attract customers. Once on your website, the first few seconds matter keeping your customers from bouncing back.
Planning the Lead Generation Campaign
B2B lead generation on Facebook can be very efficient. Facebook empowers you to target your ads very effectively. When you promote an ad with Facebook, you can define your target audience and pick the type of campaign.
On Facebook, lead generation should take place in the following sequence:
Definition of the Target Group
Before you launch the campaign, consider your target group, it’s demography and interests.