B2B Growth Hacking – Tips and Tricks for More Growth
Usually, entrepreneurial growth is regarded as “slow but steady.” We do not fully agree with this statement. After all, a good kick-start never hurt anyone. Which leads us straight to B2B growth hacking. B2B growth Hacking strategy is about helping your business grow through imaginative, unusual, or bold marketing strategies.
See how it works from the following companies.
In this article, you will get an overview of growth hacking for B2B companies and learn about:
proven growth hacks
exclusive inspiration and how these ideas can chile phone resource be implemented today
case studies and take-aways: Slack
two examples of growth hacking for B2B start-ups
summary
B2B Growth Hacking: what has proved itself worthwhile
Globally, three companies have shaped the term growth hacking substantially: Dropbox, Hotmail, and Airbnb. Thanks to the hacks used, all three companies have massively expanded their follower base within a very short time.
Dropbox
Hotmail
Airbnb
Pipetop
Slack
Dropbox: The recommendation hack
Growth Hacking Cornerstone – Number 1:
Dropbox’s double-edged recommendation scheme
Users who recommend Dropbox to a friend will receive free additional storage space.
The person who registers via a link also receives a promotional gift.
This win-win opportunity paved the way for the b2b marketing trends you can count on 2022 company’s rapid growth, which today has 500 million customers.
B2B Growth hacking
Source: Google. Referrals by Dropbox. Perfectly SEO-optimized, of course.
“How-to: How’s it going today? Payoneer is currently applying the same strategy and is likewise growing successfully with it.
Hotmail: Backlinks
Growth Hacking Cornerstone – Number 2: Building on proven concepts
Well, Hotmail’s big days are over, actually. But: The company had managed to register 6 million usersin just six months.
This worked because the company used its original 20,000 subscribers as “carrier pigeons.” Every email sent contained an automatic message linking business to consumer database back to Hotmail. And it reads: PS: I Love you.Get your free Hotmail email address.
PS: “I love you” worked so well because it was cordial and sympathetic. The concept was new, and people liked it. So, the results didn’t take long to show and almost everyone who clicked turned into a Hotmail user.
“How-to”: How’s it going today? Add “Powered By” or trust badges to the footer of your websites and in your email signature.
The integration of “Powered by” or trust badges into the signature or footer is easy to implement and produces excellent results. The principle behind it relies on references: If you use brand widgets of a reputable brand or if people see your product on other websites, this can lead to a growth boost.
growth hacking
Example of a “Powered by” integration. Source Screenshot: Optinmonster
startup growth hacking
The world-famous Hotmail signature. Source Screenshot: Optinmonster
Airbnb: Backlinks
Growth Hacking Cornerstone – Number 3: From zero to millions
Airbnb is famous for effortlessly finding affordable, stylish and exclusive accommodation – wherever you go.
It wasn’t always like that. Airbnb also had to build up its customer base in laborious detail work. In the early stage, its founders discovered that Americans who did not want to stay in expensive hotels searched Craigslist for alternative accommodations. Without further ado, they had the opportunity to have their listings copied there.
The idea is brilliant. And theresult? Immediate access to a potentially huge market.
airbnb growth hacking
Source Screenshot: Airbnb Facebook Account. Without Craigslist no overnight stay in the “Wienermobile.”
Before we reveal to you how this can be done today, please reflect on the most important growth hacking rule: pirate metrics.
If you simply want to remember the basics of growth hacking, just remember “AARRR!“
Acquisition -How do your customers find you?
Activation – How enjoyable is the initial point of contact for the customer/visitor?
Retention – How many of your customers do you retain or lose?
Referral – How can you transform your customers into ambassadors?
Revenue – How can you increase revenue?
Preliminary conclusion: before you growth-hack, you need to know your customers inside outand know where they are.
“How-to: How can the Airbnb strategy be implemented today? Use advertising portals, contact exchanges, and LinkedIn marketing.
LinkedIn probably is the most important social network for B2B companies.
In addition to the common content sharing features, LinkedIn offers a handy tool: you can see the users who have viewed your profile. Yup! Thanks to this hack, you can find out which LinkedIn users have been visiting your site.
You must have a Premium LinkedIn account and insert the following HTML code on your website: