Ensuring customer satisfaction is essential to succe in increasingly competitive markets. It is therefore not surprising that many companies are […]
Service Marketing is a set of tactics that aim to add value to the service offered, in order to persuade
Orienting business processes and strategies towards people and users is a key aspect for business success in this era, which
Multichannel marketing aims to spread a campaign across different platforms. The idea is to expand and distribute it in different
One of the advertising platforms Social Networks you can use is Twitter Ads to give your e-commerce that boost you’re
Customer segmentation is the process that allows companies. To divide their consumers into specific categories, bas on characteristics that are
CMS stands for Content Management System. In short, a CMS allows you to create, organize, publish and delete content on
Interactive e-commerce has increasingly become an interesting option to boost digital sales, due to its ability to offer users an
Customer Journey is the complete experience of a consumer with a company, from the first contact to the post-sale. Understanding
In a world full of news and information, how can media outlets improve their visibility to win the highly-contested clicks
Entrepreneurs and marketing professionals always want to learn about new methodologies and strategies that are emerging in the market. In
Lead Generation is a fairly common process in the world of Digital Marketing, which focuses mainly on attracting and nurturing