Did you know that acquiring ! A new customer can cost you up to seven times more than keeping an existing one ? You must dedicate part of your marketing resources to acquiring new consumers for your brand! But part of your efforts must also be focused . Five tips for on building loyalty and enhancing engagement with existing customers.
5 tips for creating effective email marketing campaigns
An effective tool is to contact them regularly via email! as a direct marketing action . Sending promotions, discounts!commenting on the latest news, suggesting entertainment or informative content, inviting them to download the brand’s ! application or simply to congratulate them on their list of vietnam consumer email anniversary. If you know how to do it correctly, avoiding becoming a spam generator, you can improve the engagement of your followers and encourage future sales. Below I show you five recommendations to create effective email marketing campaigns and seduce your customers.
#1. Enrich your email list
Do you think that having a list of email addresses is enough? In order to create truly effective email marketing campaigns , you need to gather as much information as possible from the people behind those emails . Once you have obtained all the information possible, you can organize it 12+1 tips to boost lead generation according to demographic data (age or gender), behavioral data (what pages or products they usually visit or if they abandon products in their basket) and purchasing data (what they have bought, how often they consume or how much they spend).
#2. Segment based on engagement
By now you know that any campaign without segmentation cannot offer good results. In fact, it’s a agent email list bit like tossing coins in the air and waiting to see which side they land on. In the case that concerns us, to make effective email marketing campaigns we are going to need to know which of the people on our contact list are involved with us.
We can easily do this by sorting the contacts who have had activity with our company according to the Time factor . For example, those who have interacted in the last 3 months are very involved with your brand, those who have done so in a time ranging from 3 to 9 months are halfway there, and those whose last activity was carried out between the last 9 and 18 months are the least involved and the ones who can most easily forget about your company.