Customer segmentation is the process that allows companies. To divide their consumers into specific categories, bas on characteristics that are extract from their behavior. Aas customers and the information they can obtain from their interactions with the company.
Juan Andres Corrales
In this way, brands are able to strategically adapt
commercial processes to each of these groups, in order to make them more effective and profitable.
Customer segmentation vs market segmentation
While market segmentation seeks to list of montenegro consumer email separate a company’s broad target audience into smaller groups, customer segmentation focuses on analyzing the company’s current and ideal consumer base.
This substantial difference means that. An the case of customer segmentation, more precise and objective information is handl to carry out the classification process.
And the data can be obtain directly through interaction with the client or user.
Among other things, brands have certainty about who their consumers are, what they prefer, how much they are willing to spend and what motivates them.
To help you understand the importance of customer segmentation in its true magnitude, let’s look at some of the
Optimizing the customer experience
By improving customer service and overall interaction. The customer experience will also benefit .
By personalizing and adapting your how much will we invest in marketing in 2022? marketing processes to the characteristics and nes of each group, you will eliminate friction points and strengthen the relationship with your users .
Resource optimization
By segmenting your customers, you will no longer run the risk of making inconsistent investments in resources, add value, and elements that do not generate any positive effect on the user.
Instead, you will allocate resources to strategies align with the characteristics of each segment, which truly promote satisfaction for them, providing greater potential for retention and loyalty.
Remember that your user portfolio is made up betting email list of different types of clients , so allocating the same actions and strategies to all of them will waste part of your budget.