In a world full of news and information, how can media outlets improve their visibility to win the highly-contested clicks of readers? The answer lies in SEO for media outlets.
Tatiana Forero
Aug 28, 20 | 13 min read
SEO strategy for media
Reading time: 12 minutes
It turns out that, unlike SEO for SMEs , corporate blogs or e-commerce , SEO for media has particularities that increase the competition and complexity of organic positioning.
Just imagine being in charge of the SEO team at a moment of breaking news ! Dozens of media outlets competing, almost in real time, to appear in Google’s Top Stories carousel.
In the world of immediacy, driven by digital transformation , SEO for media becomes especially important. But the matter is far from over, since the migration of media outlets to digital requires them to deal with an increasingly constant flow of news.
In this scenario, journalists must not only know how
to write; they must also learn to optimize their pages to win the competition for content dissemination and user attention.
Do you want to know what SEO for media is all about? Keep reading to learn the key factors and best strategies to boost the organic positioning of your content.
15 Effective SEO Strategies for Media
1. Create valuable and original content
Let’s start with the basics, shall we? One of the essential actions in any SEO strategy is the creation of complete and original content that keeps the reader informed with truth.
Don’t forget that it is essential for the palau email list 100000 contact leads media to create content that, in addition to being relevant and original, follows the ethics of journalism and editorial guidelines.
In the end, we don’t just want to please Google, we also want to communicate valuable information to users.
As a general rule:
The title of the content must not be misleading or offensive;
The body of the content should be correct and present detailed information.
It should be noted that the title plays an important role in web positioning by showing the search engine what the central theme of the content is, therefore it is good practice to include the keyword in it .
Regarding the content of the text, another important point is that it is organized into subtitles according to the metadata hierarchy (H2, H3, H4, etc.), since they make it easier for the user to read .
These resources can be chosen in your CMS editor and help the search engine algorithm understand which groups of information are the most important on the page and which subtopics are addressed.
2. Optimize your content
Related to the above, there is little point in writing the best report in the world if no one will see it. This is where content optimization becomes crucial.
Some key factors in On Page SEO for media are:
creating attractive, concise and keyword-rich headlines;
URL optimization with a friendly structure;
meta descriptions with an eye-catching glimpse of the article’s content;
heading tags structure;
images with alt text and credits to the photographer
content categorization and labeling.
Since EAT SEO is one of Google’s ranking factors, another good practice is to add a page with information about the author of each content.
A good example of an informative publication 5 lead generation trends you should master in 2022 that stands out for the quality of its author pages is TechCrunch, an American digital newspaper specializing in technology. Take a look at this example:
In addition to including information about what the author of the publication does, his previous professional experiences are also described, which give him the necessary credibility to express himself on the subject.
When crawling the page, Google can capture this technical authority by identifying in the text about the author the keywords linked to the subject of the publication. By ensuring its quality, it tends to value it when defining its ranking in the results.
3. Try to appear in Google Top Stories
Have you seen those cards that appear at the top of search results pages (SERPs) after performing a search with a trending term? These are Google Top betting email list Stories, which are one of the formats of Featured Snippets .