Do you already know what direct Online Marketing marketing is and have you incorporated it into your advertising strategies? This type of marketing is one of the most effective and, above all, most easily measurable, so it is essential to know it thoroughly. Therefore, in this article you will be able to learn what online direct marketing is, its benefits and the steps to make a successful campaign. Let’s go!
What is direct marketing?
What is direct marketing?
Direct marketing is a type of advertising campaign that seeks to provoke an action in a selected group of consumers (for example, an order, a visit to the brand’s store or website, or a request for information) in response to a communication from the marketer. This communication can take many different formats, such as postal mail, telemarketing, point of sale… One of the most interesting is direct email marketing .
An essential aspect of direct marketing is that the consumer’s response must be measurable : for example, if you offer a discount for an online store, you must include some type of cookie or pixel spain consumer mobile number list that allows you to know if the user has used the code.
You might be interested in reading: 3 great examples of direct marketing .
Watch this video to learn more about Direct Marketing!
Benefits of digital direct marketing1) Allows you to reach specific users with specific offers
With direct marketing, you’ll be sending your emails or posting your ads in such a way that only the users who are most the podcast as a b2b marketing strategy likely to buy will see them . For example, if you own a Thai restaurant, you could only target users who live within a radius of X kilometers and who have already recorded a visit to a restaurant similar to yours.
On the other hand, this approach makes aleart news things easier for users, meaning they don’t have to search too much when they want to purchase a product or service.