Data Storytelling Guide: How to Captivate Your Audience with Stories Based on Valuable Data

Data Storytelling is a technique that transforms available information into a story. It combines data visualization formats—such as graphs, charts, animated maps, among others—with narrative elements. The goal is to use a somewhat complex amount of data to tell a story in a simple and concise way.

Laura Bernardes

Sep 21, 20 | 7 min read
What is data storytelling?
Reading time: 6 minutes
In an increasingly information-driven culture, telling a story through information adds credibility to any marketing strategy .

Another benefit of this methodology is the high degree of appeal of these contents. As we will see later, these stories captivate the audience, helping to improve conversions and brand loyalty.

Continue reading and learn more about the topic!

What is data storytelling?
It is a technique that uses data to tell a story . It is a useful way of presenting information, which means it can be used with both internal and external audiences.

However, it is important to differentiate data

storytelling from data visualization . Data visualization is about representing data graphically, not necessarily telling a story.

If you’re presenting a report, for example, you can better sell an idea or explain a point by using charts, tables, or infographics , since such content holds list of moldova consumer email your audience’s attention in a way that text or even video can’t.

They facilitate the processing of all the information at once and decision making .

Data storytelling goes beyond representing data in a more attractive way. It consists of showing how or why the data changed over a period, and for that it is necessary to gather:

a narrative;
a context;
characters.
These are the key factors to get your audience to really engage with your content!

Why tell a story with data?
Never before has there been so much data produced as there is today. Big Data is already a reality and every day more and more companies are investing in a culture based on tangible and real evidence .

With so much information available, data-driven storytelling is a way to organize it all and present it in a more enjoyable and accessible way.

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Since it’s easier to absorb information this way

data storytelling also makes your content last longer and generate more engagement , whether it’s shared online or generated by word-of-mouth marketing .

Beyond being visually appealing, data b2b lead generation today: trends to consider storytelling also strengthens your credibility. Unfortunately, all this information we have also has its negative side: fake news.

In this context, it will not take long before the data-driven approach is also requested by the customer .

Interactivity is another current trend in Digital Marketing and works as a two-way street, as companies can also collect information about their customers in this process.

Many data visualization elements not only enable consumer engagement, but also encourage it, and there are many data visualization softwares that aero leads can help you find the most suitable format for your audience .

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