Local SEO is one of the most important optimization strategies to work on when a business wants to reach people nearby. With this practice, your company can become a reference in its region and attract new customers who ne and want to invest money in a certain product or service.
André Mousinho
Oct 5, 20 | 23 min read
Complete guide to local SEO
Reading time: 19 minutes
Have you ever thought about how many people are searching for your business on the Internet? 0, how many of them could contact you, visit you or become customers? If you have a physical location and you want that to start happening, you ne to know what local SEO is now!
Search engine optimization strategies , as we know, are essential for Digital Marketing .
Increasingly, Google is becoming a personal assistant for any problem, including quickly finding a nearby restaurant, viewing its menu, or reserving a table for later.
With these optimization strategies you can
improve the organic positioning of your business so that users who are looking for solutions at a given time in a specific region can find you.
Thanks to a good position within the results list of malawi consumer email pages of each search engine , your business will gain greater visibility and will have more opportunities to win new customers.
Therefore, in this content we are going to show you how local SEO works and how to position your site in the results of that type of search.
In short, local SEO is a set of search engine optimization strategies that seek to improve a brand’s positioning when users search for solutions within a specific location or want to find the most relevant option around.
This type of optimization does not focus so much on the company’s website, but on its Google My Business page , which we will learn about in depth in this article.
Local SEO is design for searches that contain a geographic component — this is the difference from regular SEO.
The location of the user searching for local businesses or indicating a specific region in the terms or keywords , such as “downtown Guadalajara” or “in Jalisco,” triggers the local search algorithm and modifies the way in which Google displays its results.
This type of search offers a precise look. Google’s intention is to offer a better user experience during their interaction, which is why it dicates all its efforts to guarantee better results with the greatest possible agility .
So when a person searches for a restaurant or a movie theater on Google, the SERP understands that this person is likely in ne of options close to where they are.
What does this tell us? Well, the user’s location
becomes a relevant factor for filtering and classifying the results, as it allows the user to quickly find the option they ne in the top positions .
With the rise of mobile searches , the geographic component has become super important for Google.
Ultimately, smartphones are with us the power of chatgpt: how it’s revolutionizing the everywhere, and users therefore demand that search engines have intelligence capable of offering relevant answers bas on their location in real time.
This way, if you are, for example, at a conference in Germany and you search for “exchange office”, Google will offer you results in the city or town where you are. You don’t ne to specify that you ne exchange offices in Berlin, because Google knows you are there .
So, to increase the chances of your business appearing in those searches, local SEO must show Google that you are optimiz for the regions where those users are, and tell Google that you are a business that has relevance in those places.
Later on, you will have a much better understanding adb directory of what Google considers most important to do and improve your ranking in that type of search.