Let’s face it, everyone loves a good deal. In fact, many people will consider buying clothing or food from an unknown brand if it offers a good discount. It’s no wonder that
E-commerce companies are using pop-ups to boost sales.
But did you know that they can do more than just that? One of the biggest benefits of using coupon pop-ups is that in addition to increasing sales, they also help generate high-quality leads. In this article, we’ll show you how to turn a simple coupon into iceland phone resource a powerful lead magnet that grabs attention and turns people into customers.
Keep reading to learn the secrets to creating coupon pop-ups that actually work!
What is a lead capture popup?
A coupon popup (also known as a lead capture popup) is a visually appealing design that appears on a website to collect data from visitors. Coupons typically what are the b2b lead generation tools? collect information such as name, email address, and phone number, but they can also target the user’s gender, age, country, etc. based on specific needs.
Obviously, to make people willing to share their details, these coupons need to offer some value in return. This could be a discount, some content (like a free course, PDF guide, ebook, etc.), or an upgrade. Coupons can have different designs, but italy numbers they all contain several fields for entering contact information.
Why Coupon Pop-Ups Work for Lead Generation
The unique thing about pop-ups is that they immediately attract the user’s attention. Bright and eye-catching, they pop up right in the center of the page, overlapping other elements on the site, making them hard to miss.
But it’s not just the design that makes them so effective. It’s the incentive itself. Unlike traditional advertising, coupons tend to feel relevant rather than annoying, and they appeal to people’s emotions, prompting them to act quickly to avoid missing out on a great deal.
Statistics prove the effectiveness of pop-ups. According to marketers,47%respondents believe that coupons are the most effective of all existing forms of lead magnets, providing them with the highest conversion rates.
Let’s say a marketing agency wants
to build a list of visitors’ email addresses for their future marketing campaigns. One way to do this is to useChatbots powered by artificial intelligencethat can collect people’s personal data. The problem is that not all people communicate with chatbots, which means that a huge percentage of people will not make it onto this list.
Alternatively, they could use pop-ups. By offering their audience something valuable, like a free SEO course or a PDF with SEO best practices, they would increase their chances of getting the data they need and attracting more people.
Now, for visitors who land on an SEO agency’s website, receiving an invitation to a course or ebook with recommendations is immediately relevant and appealing. Most people wouldn’t mind giving up their email address in exchange for something that meets their needs, making coupons a useful resource.