Search intent demonstrates what a user wants to find on the web when using search engines. More than just keywords, search brings the desire to solve a need — and SEO professionals must unravel it to create more relevant content. Below, understand how that can help in SEO!
Camila Casarotto
Nov 16, 20 | 8 min read
what is search intent
Reading time: 7 minutes
Do you think SEO is purely technical, because it’s all about robots, codes and algorithms? That part of optimization is essential for ranking. But there’s a more human and subjective stage that underlies the entire strategy: understanding people’s search intent .
Users go to Google because they want to find answers, so every search leads to the intention to solve a question. However, these intentions are not always obvious, as each person uses different keywords to try to find an answer.
That’s why one of the major efforts of search engines is to understand human language in order to interpret people’s search intent. With this knowledge, robots can search the index for content that best meets users’ needs.
And that’s where the subjective part of your
SEO and Content Marketing strategy comes in .
You also need to understand people’s search intent to deliver what they want to find, so that Google recognizes that you have the best answers and deserve top rankings .
Do you want to better understand user montenegro email list 100000 contact leads intent and how to interpret their searches? Read on and we’ll answer all your questions!
What is search intent?
Search intent is what the user wants to find when performing a search on search engines such as Google, Bing, Yahoo, YouTube or others.
A search for “yoga for beginners,” for example, brings up the user’s intent to find classes, tips, and postures for those who want to start practicing yoga. These are not advanced tips or Muay Thai classes – that’s not what the user is looking for.
That may seem obvious, right? But it’s that understanding of what’s behind the search terms that allows us to plan the production of content that meets the needs of our buyer personas .
This understanding is necessary not only for
Google, but also for YouTube, social media, and other digital marketing channels that have a search engine.
In all of them, what the navigator types in the search bar is not just a keyword, but the intention to find answers to his questions and needs .
Search engines are used to resolve what is a bsp, what is it used for and how does it work? queries, whether about the prices of a product or the best restaurant nearby. So, each search represents the goal of finding an answer. In general, these intentions can be divided into three main types.
Navigational
The user already knows where he wants to go, but he uses the search engine as a shortcut to get there. This happens, for example, when he types in the name of a brand to visit its website.
Informational
Here the user wants to obtain information, to learn about a topic. In a purchasing journey , this type of research occurs at the beginning, when they are aero leads trying to understand their need.