Live Streaming is the live transmission of data over the Internet, in audio or video. Popularized with digital development, it is a very interesting resource to engage your audience and hold events of all sizes. To use it successfully, it is necessary to know good practices and you will find them here.
Woebcken Cay
Nov 25, 20 | 11 min read
How to make a great live streaming in your marketing strategy
Reading time: 9 minutes
We are in the era of marketing 4.0. The term, coined by renowned professor and author Philip Kotler, refers to a period marked by the digital revolution in companies.
The introduction of new channels, such as social media and blogs, provide the opportunity to deliver valuable experiences to a much wider audience, such as live broadcasts.
Since Digital Marketing is extremely accessible
it is natural that it presents high levels of competitiveness.
To gain prominence, it is necessary to offer content that the public considers authentic and relevant. The idea is to create a dialogue with the person, establishing long-lasting and profitable relationships .
That being said, one of the features that mauritania email list 100000 contact leads has been gaining prominence in the quest for consumer participation and engagement is live streaming . Don’t know what it is or want to delve deeper into the topic? Then this post is for you!
Keep reading and discover all the secrets of Live Streaming!
What is Live Streaming?
You certainly know about streaming services! Netflix and Spotify are some of the most common examples in this category, which involves the transmission of data (audio and/or video) over a computer network.
That is, it is possible to consume content without having to download it , which marks a revolution for those most experienced in the digital environment.
When we talk about Live Streaming, therefore, we are dealing with a data transmission that occurs live, as the term “live” indicates.
This way, anyone with access to the right tools can broadcast their content in real time to users in different locations.
Here, it is worth remembering that Internet
speed is important at both points – at the transmitter and at the receiver.
Unlike conventional streaming, where you can pause, rewind or fast-forward content, connection drops can prevent you from consuming part of the message unless it is available later.
How did this trend arise?
Although the term has gained greater how much will we invest in marketing in 2022? popularity with the digital transformation , the first Live Streams were made long before the introduction of broadband, when the web was still slow and did not reach so many users.
The first record that exists comes from Palo Alto, the heart of Silicon Valley, home to several technology companies.
In June 1993, a band called Severe Tire Damage played at Xerox headquarters while, elsewhere in the building, scientists discussed technology that could transmit data in real time over the Internet.
One thing led to another and the music played by the group became the theme of the experiment. Success was confirmed when scientists, located in Australia, confirmed that they were able to follow the entire transmission.
A year later, it was the Rolling Stones’ turn to use technology, for the first time, to broadcast a musical event to a wider audience. As a tribute, Severe Time aero leads Damage opened the event.