When a company bets on digital mia to reach its audience and succe on the Internet, many challenges and difficulties arise. Gallas & Disperati encounter several of them, but they continu to achieve their goal. Don’t miss this inspiring story!
Ivan de Souza
Nov 27, 20 | 7 min read
Reading time: 6 minutes
“If we don’t exist in the digital world, we are no longer relevant.” That’s what Fernanda Disperati — one of the partners at Gallas & Disperati — said, and of course, at Rock Content we agree with her 100%.
That is why we always emphasize the importance of having a website to build our online visibility .
Many people and companies encounter obstacles
during the process of creating their websites, such as:
poorly train developers;
constant site downtime;
slow charge ;
broken links;
and the worst: zero visibility on Google .
Gallas & Disperati was facing all these martinique email list 100000 contact leads problems, so they turn to Rock Content and our Stage platform to optimize their website performance. The result: 1733% increase in organic traffic! We interview Fernanda to produce this post.
Keep reading until the end to find out about this incrible success story!
What is Gallas & Disperati?
Gallas & Disperati is a company that operates in the tourism industry. Its partners, the couple Fernanda Disperati and Alfro Gallas, made the decision to found it bas on the love they feel for visiting new places and having deeper experiences with the culture of each chosen destination: these types of tourists are call slow travelers .
The aim of this company is to enable access to content produc during travel and help other travellers have satisfying experiences on their respective journeys.
In this way, from their website, in addition to learning more about the couple’s story, visitors can also buy the books/travel guides they have creat, download a bank of images and even make a budget for custom travel itineraries.
Today, Fernanda and Alfro divide their time between producing content for the blog, posting photos on social mia, and making the necessary adjustments to the website so that it continues to grow and become a reference channel for anyone looking for information about travel.
But it wasn’t always like this, in the beginning, the site had many problems.
What were the problems with the Gallas & Disperati website?
The Gallas & Disperati website was creat in 2016 and focus on the company’s books. There was also a blog , but it was eventually abandon due to not having many readers.
Three years later, after the debut of the profile on
Instagram, the idea of creating a new website was strengthen, and it took the developer more than 4 months to deliver it.
This wait had a positive point, since 9 mistakes to avoid in your virtual meetings Fernanda and Alfro were able to dicate themselves to learning more about Digital Marketing .
When the website was ready, although it was very nice, it had many problems, such as:
slow loading and browsing;
error pages when visitors tri to download an ebook;
constant falls.
“ A real nightmare ,” says Fernanda about that time, which paradoxically was positive, because before the site was ready, the entrepreneur had already taken a Digital Marketing course that allow her to understand that without a well-functioning web portal, not even the best content could help.
In addition to that, to make good content, it would also be necessary to change the way the company writes, that is, discover its tone of voice. In short: they ne a lot of help!
Since previous experiences had been negative, the couple was fac with the fear of once again having to go through the frustrating path of dealing with aero leads professionals who were neither committ to the business’s objectives nor prepar to drive good performance.