Digital Reputation is the public perception of a person or company on the Internet. It is bas on content (news, articles and mia) and interactions (ratings, opinions and comments) publish on social networks, blogs and specializ websites. Its management —Online Reputation Management— aims to evaluate, monitor and promote improvements in the brand image.
Valentina Giraldo
Nov 30, 20 | 12 min read
online reputation guide
Reading time: 10 minutes
There is a lot of talk in marketing blogs about digital presence and the importance of positioning ourselves in different online channels. But the fact is that the Internet is an open and dynamic environment.
In the past, traditional mia such as newspapers, radio and television allow for one-way communication with the public.
Nowadays, the reality is very different, people publicly and constantly express their opinions about the products and services they consume.
If word-of-mouth marketing was already a key
factor for business success in the analog era, it now has an incomparable impact on the perception of companies on the Internet. That is why we have marshall islands email list 100000 contact leads prepar this article in which we will talk about Digital Reputation and its main aspects.
Digital reputation: what is it and how to evaluate it?
Modern consumer behavior: How does digital reputation influence business success?
Crisis, fake news and content persistence on the web: why should I be concern?
Security measures: how to protect your brand’s reputation on the Internet?
Online reputation management: what are the best tools to manage your online reputation?
Success stories: what can we learn from companies that are successful on the Internet?
Stay with us to understand everything about this important concept and learn how to build and preserve your company’s reputation on the Internet. Keep reading!
Online reputation: what is it and how to evaluate it
Online Reputation is the way in which the general public understands your brand and the feelings associat with it
This concept revolves around a well-known strategy in the market: social proof . This principle has gain popularity in recent years, with the bestseller “ Weapons of Persuasion ” by professor and writer Robert Cialdini.
The new consumer is not only up-to-date and consumes
tons of information on a daily basis, but has never had so many weapons and tools at his disposal to protect himself from deceptive products and services.
Advertising and propaganda are definitely no longer the lifeblood of business and a company that does not develop ways to gain the appreciation and trust of its audience may pay a high price for it.
The influence of the Internet on the purchasing process
It is not only Internet service the podcast as a b2b marketing strategy providers and e-commerce that ne to be concern about this, as statistics show that the tendency of the vast majority of people is to search for information on the Internet, even before making purchases in physical stores.
Instant product and brand searches on search engines and comparison sites have become a key step in the purchasing process . This has even significantly chang the structure of websites and social mia.
Areas such as rating and comment sessions have become 100% common on online websites and stores, just like the classic “likes” on social networks.
People are proactive in seeking information to aero leads find out what other customers think about a company and its products before making any investment.