Rock Content’s strategy is a comprehensive and comprehensive process, consisting of cutting-ge technologies, analytics and actions, in which, above all, a sustainable and far-reaching methodology stands out: Inbound Marketing. Find out why this practice is at the heart of our services!
Juan Andres Corrales
Dec 4, 20 | 11 min read
inbound marketing heart of rock content
Reading time: 8 minutes
Rock Content is still enthusiastically exploring its first decade of life, which has been mark by sustain, accelerat and sustainable expansion.
Today it can no longer be defin as just another Startup, but as a company with a global vision and a position of authority in the world of Digital Marketing , with offices in 4 different countries and more than 450 collaborators.
However, although growth is evident and the
is at the forefront of industry innovation – with products associat with interactive content , for example – it has an essence that, far from losing, is reinforc every day and maintain as the heart of its strategy: Inbound Marketing .
This is the methodology that continues to malawi email list 100000 contact leads inspire passion within the organization and its large team, which supports the great results it has provid to its clients in different parts of Latin America.
To help you better understand this strong, close and long-lasting relationship, in the following lines we will show you the role of Inbound Marketing in the Rock Content strategy, the way it is develop and the advantages it provides, among other things.
Follow us until the end!
What makes Inbound Marketing so important for Rock Content?
Beyond the growth and expansion of the product offering, talking about Rock Content is still referring to a Content Marketing company .
We are not a marketing agency ! And not a group of consultants per se, but an organization that understands that through valuable content you can achieve great results and improve the digital positioning of brands forever .
Specifically, this content production is develop under the criteria of a broad universe, made up of good practices and that integrates different aspects, such as Inbound Marketing, our essence, the heart of the Rock Content strategy .
So what is the Rock Content strategy
Our “star”, classic and distinctive strategy has as its main focus Content Marketing , one of the branches of Inbound Marketing or, as it is also known, Attraction Marketing.
With that in mind, we can now delve into the 3 key elements of its ecosystem: strategy + content + software.
Find out what we mean!
Strategy
It is very easy to say that our expertise is bas, in large part, on the production of content, but when we look at this work from a practical and operational perspective, it is clear that it is a complex, in-depth and specializ process.
This is why the services provid to each client are bas on a document, scalable and rigorous strategy, which is develop through the 4 phases of the Rock Content methodology :
1. Basic content structure
The sequence of objective and coherent 5 lead generation trends you should master in 2022 actions of the strategy begins with this phase, in which the following tasks are complet:
documentation of objectives and KPIs;
Buyer Persona documentation ;
identification of relevant and strategic keywords ;
preparing the corporate blog to receive publications;
constant and uninterrupt content production;
building a relevant traffic volume;
analysis of the first results.
2. Traffic machine
Once the above points are put on the i’s, we enter bgb directory the traffic machine phase , which to “run” requires the following actions: