To scale content production, you ne professionals, tools and, above all, a good strategy. Much more than creating texts, images, infographics, videos or interactive materials with volume and frequency, you ne to develop effective ways to manage the project, optimize results and involve your team.
Leandro Abreu
Dec 18, 20 | 13 min read
How to scale content production
Reading time: 11 minutes
No matter what your area of expertise, if you want to stand out on the web, at some point you will ne to scale up your content production, either to meet your own demand or because of pressure from your competition.
This is the time when companies mature their Content Marketing strategy , considering that the production of materials on a large scale requires very well-structur management to guarantee the expect results.
The beginning of everything, however, remains good planning and in this article we analyze this topic so that your company can expand its presence on the Internet .
Keep reading!
What does it mean to scale content production
It means making adjustments throughout the system to increase production in a proportionate manner, that is, to increase it significantly without losing the level of quality.
It’s not just about increasing the number of posts, but also about being increasingly useful to your buyer persona , providing them with as many materials as possible to ucate them, help them solve problems and guide them through their purchasing journey .
There is no point in simply making an liberia email list 100000 contact leads avalanche of posts just to increase the volume of content on your corporate blog .
Having a high quality standard is essential, since search engines are most interest in delivering relevant results to their users and, in turn, consumers are increasingly demanding.
Furthermore, we must not forget that blog posts, infographics , videos, ebooks and interactive materials are cogs in a great Marketing strategy .
This means that each of your posts must have a strategic role in your planning , as that is what will make your blog grow constantly.
Why scale your blog content production?
If quality is the priority of content production, why should we worry about quantity? After all, what is the ideal publishing frequency for a blog to be successful on the Internet?
These questions are very common and even somewhat controversial. You don’t ne to visit many sites to find heat discussions on the subject.
What we can say is that quantity is important, especially when it comes to building authority on the web, but there is no way to define an ideal average of posts, as there is no such information as an infallible standard for all strategies and brands.
With the exception of very specific ( long tail ) searches , content that ranks high in the SERPs generally comes from domains that have a considerable volume of posts.
That said, it is clear that increasing content production is important to obtain good results with organic traffic and SEO , but the fundamental thing to take your brand to the top positions of the SERP is the quality of your content and the effectiveness of your strategy .
What you should not do under any circumstances is err on the side of excess, which in this case means saturating your production, losing focus and lowering the quality standard of your publications.
What are the main benefits of publishing content at scale
Below we list the main areas that benefit from mass content production and highlight the advantages that this type of strategy can offer your company, regardless of your industry.
Keep reading, now comes the best part!
Brand awareness
In classical marketing, brand awareness b2b lead generation today: trends to consider is a qualitative measure of how much and how your consumers remember your brand or the solution you offer within a given sector.
In Digital Marketing in general and in SEO in particular, the public’s awareness of the usefulness of our brand and its incrible ability to solve their problem manifests itself in another way: in the number of times it appears in search results.
Consumers search for you on search engines because they perceive that your company has authority on a particular topic that interests them and they begin to recognize you as the brand that has the answers they ne. That’s brand awareness!
You may have notic that Rock Content is present in most (if not all) of your searches relat to Content Marketing. This makes it clear what our specialty is and makes our blog a reference in the sector.
The secret formula is therefore the following: the more content your company can position in the results pages, the more recogniz your brand will be in your bgb directory area of activity . Gaining authority is one of the main fruits of a good brand awareness strategy.