When preparing our future strategy, we must start by reflecting on what worked for the business before 2020 and, more importantly, what didn’t. It has been a complicated and uncertain year for everyone, B2B businesses have undergone many changes and technology has evolved rapidly. Let’s rescue the marketing activities that worked and see how we can adapt and improve them in a Digital Transformation context.
TIPS TO BOOST LEAD GENERATION
1. The web at the center of the strategy
Your corporate website is the showcase of your business. Stop ignoring its real power. Make it beautiful and user-friendly, make sure it reflects your company’s vision, mission and values, fill it with valuable and relevant content for your prospects that will keep your visitors coming back for more.
2. Support your decisions with data
To generate the best leads, you need to know as accurately as possible who your audience is and what they respond to best. From your current customers’ behavioral data and website analytics, to your campaign results and unique website visitors, they represent a vital data source at your fingertips. Use it!
3. Bet on digital outbound methodologies
Outbound marketing activities offer the possibility of generating brand awareness and driving traffic to your website continuously and silently. Although we should always focus on the quality of potential clients we attract over quantity, a well-
4. Apply intelligence to social networks
Social media helps attract thousands of new potential customers, so you need to have a consistent and relevant presence. Encourage conversation with stories and videos, build relationships through influencer, affiliate and partner marketing campaigns
5. The power of personalization
With a lot of data comes a lot of responsibility, in the sense that if you know what your audience wants, you must customize the production of your marketing and content pieces to meet their specific needs. Start by personalizing
6. Analyze your website’s performance and the behavior of your visitors
If you’re not already using a web analytics tool, you could be missing out on a wealth of opportunities to improve your website’s performance and conversion rates. Analytics will help you see where there’s room for improvement, which pages are performing best, understand your top referral channels, and much more.
7. Optimize your website to convert
Using the results of your analysis, implement a conversion rate optimization (CRO) strategy that encourages each and every website visitor iraq whatsapp number data o respond to your calls to action. The design, placement of your CTAs, and the length of your forms are all elements that play a crucial role in converting your traffic.
8. Keep up to date with the changing world of SEO
To generate leads in the future. You must first optimize your website to meet. The online search needs of b2b buyers. The changes in seo today. From the rise in voice image and mobile searches to the growing demand for serp position zero. Throw up a lot of aspects to consid. Stay up to date and don’t be left behind!
9. Automate as much as you can
There are now a multitude of automation solutions that allow your B2B lead generation plan to be prepared for all eventualities. Whether you want to eliminate the need for manual data entry, save time, speed up your current processes.
10. Interactive content to attract leads
With the growing demand for interactivity 5 lead generation trends you should master in 2022 static content will become a thing of the past. Interactive content is a great way to generate new leads, especially if your website, product or service cannot offer online purchasing. Increase engagement through surveys, quizzes, toolkits, etc.
11. Respond in “real time”
B2B buyers are consumers in their personal lives, and consumers demand immediacy. The internet has accustomed us to instant responses ej leads from chatbots, and we expect on-the-spot responses, next-day delivery, and real-time updates. Your approach to following up on leads needs to adapt. To this. And enforcing a company-wide culture. Of immediacy is the only sure way.