If you want to improve the organic reach of your Facebook page, in this article you will find effective strategies to increase the number of followers and improve the positioning of your content on this social network.
For Facebook, organic reach is represent by the number of people who view a non-paid post on a given page. This reach has undergone several transformations over the years, as the large social network has incorporat various algorithms.
Since Facebook launch its fan pages, people began creating their own pages for companies or institutions in order to publish unlimit content aim at their entire fan base.
What you ne to know about organic reach on social mia
And for a long time, it was thought that these messages were broadcast to 100% of that audience.
Starting in 2012, with the introduction of new algorithms, page administrators began to notice that the reach of their posts was noticeably decreasing.
This decrease in diffusion meant fewer conversions, fewer leads and, therefore, fewer real sales opportunities.
Firstly, due to the massive list of sudan consumer email increase in pages and excess content , which l to increas competition to appear in followers’ latest news.
Second, because Facebook set out to ensure that users see the best content , the most relevant to their interests.
It is important to note that Facebook is a company whose objective is to generate revenue, which comes in part from paid ads and promot posts.
Why did Facebook decrease the visibility of organic posts?
Facebook price pain: myth or phenomenon? lessons in conversion optimization after 100+ a/b tests is offering less and less organic reach How to Improve and, in return, is granting more visibility to paid actions.
Creating strategies on Facebook is an almost obligatory option for companies.
Today, the platform is translat esperanto leads into more than 70 languages and its followers are increasing every day.
On this social network, it is possible to find traffic from all imaginable audiences, bas on age, sex, interests, cultures and tastes.